Marketing 351 - Study guides, Class notes & Summaries

Marketing 351 Exam 1 CSUF Lancellotti

Marketing 351 Exam 1 CSUF Lancellotti

QUESTIONS AND ANSWERS

Marketing 351 Exam 1 CSUF Lancellotti star Fast growing market leader cash cow Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Shows rapid growth but poor profit margins. Low market share in high growth industry dog Low growth potential and a small market share SWOT Analysis Identifying internal strengths and weaknesses and also examining eternal opportunities and threats Penetration same pr...

Marketing An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. The primary focus is on satisfying customers' needs and wants. And, the customer wants to be backed by buying power creates demand. Marketing plan A written document composed of an analysis of the current marketing situation, opportunities, and threats ...

MARKETING 351 EXAM 1 CSUF LANCELLOTTI EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ star Correct Answer: Fast growing market leader cash cow Correct Answer: Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share question mark Correct Answer: Shows rapid growth but poor profit margins. Low market share in high growth industry dog Correct Answer: Low growth potential and a small market shar...

Marketing The activity for creating communicating delivering and exchanging offerings that have value for customers. exchange people giving up something in order to receive something else they would rather have. 5 conditions of exchange 1. two parties 2. each party has something of value to the other 3. each party is capable of communication and delivery 4. each party is free to accept or reject an offer. 5. each party believes it is appropriate or desirable to deal with the...

Marketing An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders Marketing plan A written document composed of an analysis of the current marketing situation, opportunities, and threats for the firm, marketing objectives and strategy specified in terms of the four P's, action programs, and projected or pro forma income (...

MARKETING 351 FINAL CSUF EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ promotional mix Correct Answer: the combination of promotional tools—including advertising, public relations, personal selling, sales promotion, and social media—used to reach the target market and fulfill the organization's overall goals promotion Correct Answer: Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinio...

QUESTIONS AND ANSWERS