Jomc 486 exam 1 - Study guides, Class notes & Summaries

JOMC 486 Mass Media Law-Final Exam with Questions and Answers FTC policy on deceptive advertising: ANSWER 1. There must be a representation, omission, or practice that is likely to mislead the consumer 2. The act or practice must be considered from the perspective of a reasonable person 3. The deception must be material McNeil v. Pfizer ANSWER A company launched an advertising campaign for Listerine Mouthwash, in which it was implied that listerine is as effective at fighting plaque and ...

JOMC 486 Exam 2 Case Studies with Questions and Answers McNeil v. Pfizer (2005) ANSWER - Floss manufacturer, McNeil-PPC, Inc., alleged false advertising violative of the Lanham Act and unfair competition in connection with Pfizer Inc. advertisement campaign for its Listerine mouthwash. - The court encouraged Pfizer from claiming in advertisements that Listerine was "as effective as floss" in preventing plaque and gum disease, concluding that Pfizer's claims were false and caused irrepara...

JOMC 486 (final spring 2024) Exam with Questions and Answers In defending the constitutionality of 18 U.SC. 1304's ban on casino advertising in Greater New Orleans Broadcasters Assn., Inc. v. United States, the United States said the law served two substantial governmental interests. Which of the following is one of the interests the government claimed it was upholding? ANSWER Reducing the social costs of gambling The law at issue in Greater New Orleans Broadcasters Assn., Inc. v. United ...

When courts concluded that a regulation of expression is based on the content of that expression, they are likely to employ - ANSWER Strict Scrutiny The records of the First Congress show that when the senators and representatives were considering the propsed guarentees for freedom of speech and press they... - ANSWER Gave no detailed consideration to what those freedoms meant In 1978 and 1979, the federal government tried to prevent the Progressive Magazine from publishing an article that...

JOMC 486 – Midterm Exam Verified 100% Correct!! Paul Robert Cohen In 1986 - Arrested for wearing a jacket that said "F*** the Draft" Violations of the first amendment -Obscenity -Hate Speech -Fighting Words -Incitement of unlawful activity Issue: no violence Cohen had the right to wear the jacket bc communicating emotional feeling // violation to his freedom of speech Words of the First Amendment applying to media Law, abridging, freedom, speech, and press Government power to p...