Insy 3330 - Study guides, Class notes & Summaries

INSY 3330 Final Chapter 7 questions and answers

All of the following use a social network marketing strategy except: - Pinterest - YouTube - Amazon - Twitter - Amazon Which of the following is an example of a CMS? - Apache - Webtrends Analytics - Drupal - Dreamweaver CC - Drupal Which of the following best describes the early years of e-commerce? - they were a mixed technological and business success - they were a technological success but a mixed business success - they were a technological failure but a business success - ...

Active Server Pages (ASP) - a proprietary software development tool that enables programmers using Microsoft's IIS package to build dynamic pages ActiveX - a programming language created by Microsoft to compete with JAVA Advertising Revenue Model - a company that offers content, services or products also provides a forum for advertisements and receives fees from advertisers Affiliate Revenue Model - a company steers business to an affiliate and receives a referral fee or percentage of the...

1) All of the following were popular types of online marketing before 2007 except: - mobile marketing 10) Which of the following is the first step in the social marketing process? - C) fan acquisition 11) Encouraging users to click a Like button is an example of which step in the social marketing process? - D) amplification 12) Facebook News Feeds include all of the following except: - D) tweets. 13) Which of the following statements about Facebook Exchange is not true? - C) It is a social...

E-Commerce - the use of the Internet, the Web, and apps to transact business E-Business - the digital enabling of transactions and processes within a firm, involving information systems in control of the firm Web 2.0 - a set of applications and technologies that allows users to: - create, edit, and distribute content - share preferences, bookmarks, and online personas - participate in virtual lives - build online communities Marketspace - a marketplace extended beyond traditional bo...

4 Layers of the Internet - - Network Technology Substrate layer: composed of telecommunications networks and protocols - Transport Services and Representation Standards layer: layer of Internet architecture that houses the TCP/IP protocol - Application Layer: layer of internet architecture that contains client applications. - Middleware Services layer: the "glue" that ties the applications to the communications networks and includes such services as security, authentication,, addresses, ...

INSY 3330 Final Questions and Answers Graded A+ Which of the following involves e-mailing another seller's bidders and offering the same product for less? bid siphoning Which of the following is a community of members who self-identify with a demographic or geographic category? affinity community Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:12 / 0:15 Full screen Social network participation is one of the most common us...

A business model that uses advertising renue to provide some content for free, combined with an option to obtain additional content for a price is called a(n) _________ model -freemium -distribution -la carte -sales - freemium Balance sheet tells us how many assets the firm has to support its current and future operations - True Cannibalization refers to: -a kind of DRM that uses proprietary file formats -Internet audience expected free content but willing to accept advertising -Get a...

INSY 3330 Exam -2 Review Terms Chapter 5 questions and answers