Iab digital sales stuvia - Study guides, Class notes & Summaries

Contextual Targeting - ANSWERStargeting based on content/context of the sit/platform Example of contextual targeting - ANSWERSReaching sports lovers on the sports section of a news site behavioral targeting - ANSWERStargeting online ads to consumers based on their web searching behavior What are the 6 targeting categories - ANSWERScontext interest based demo geo technographic campaign criteria what is the standard IAB campaign cancellation clause for any guaranteed deal - ANSWER...

AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) ...

Tags - ANSWERScode that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWERSa 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - ANSWERScreative design, logos, images, or text provided by the advertiser Pacing - ANSWERSrefers to the process of ensurin...

AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) ...

Tags - ANSWERScode that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWERSa 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - ANSWERScreative design, logos, images, or text provided by the advertiser Pacing - ANSWERSrefers to the process of ensurin...

AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) ...

DSP - ANSWERSDemand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - ANSWERSSeller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - ANSWERSAn online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - ANSWERSA sales channel for pubs and...