Exam 2 mkt 3340 - Study guides, Class notes & Summaries

MKT 3340 Exam 1 Correct Questions Marketing - ANSWER the process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people. Exchange - ANSWER people giving up something to receive something they would rather have What is marketing? (in relation to value) - ANSWER 1. Creating Value (product) 2. Exchanging value (price) 3. Communicating value (promotion) 4. Delivering value (place) customer value - ANSWER the relatio...

Observation - ANSWER Does not involve questioning respondents - Involves recording respondent's actions - Setting is important (natural vs. contrived) - Advantages: objective, accurate Communication - ANSWER Involves questioning respondents - Involves respondents in completing a questionnaire - Advantages: versatility, speed, cost Data collected through observation - ANSWER Retail store traffic Shopper behavior Expressive behavior Verbal behavior Physical objects Structure - A...

MKT 3340 Exam 2 Questions with Complete Answers

MKT 3340 (Marketing Research) Exam #2 Final Exam Review Questions and Answers.

First step in creating a nonprofit marketing strategy - ANSWER defining who it is you are trying to reach the general public includes - ANSWER everyone to define your audience, first you need - ANSWER to recognize that most nonprofits have multiple audiences second step in creating a nonprofit marketing strategy - ANSWER segment the audiences you are trying to reach by defining what ties the people in the group together (values, needs, attitudes, etc.) and further into personas (charact...

First step in creating a nonprofit marketing strategy - ANSWER defining who it is you are trying to reach to define your audience, first you need - ANSWER to recognize that most nonprofits have multiple the general public includes - ANSWER everyone audiences second step in creating a nonprofit marketing strategy - ANSWER segment the audiences you are trying to reach by defining what ties the people in the group together (values, needs, attitudes, etc.) and further into personas (charact...

Population - ANSWER A population is all cases that meet designated specifications for membership in the group Census - ANSWER A census is defined as an accounting of everyone in the population. Defining the Target Population - ANSWER Researchers must be very clear and precise in defining the target population Example: Households in the city limits of Richardson, TX, with one or more children under the age of 18 living at home Sample - ANSWER A sample is a subset of the population that ...

Population - ANSWER A population is all cases that meet designated specifications for membership in the group Census - ANSWER A census is defined as an accounting of everyone in the population. Defining the Target Population - ANSWER Researchers must be very clear and precise in defining the target population Example: Households in the city limits of Richardson, TX, with one or more children under the age of 18 living at home Sample - ANSWER A sample is a subset of the population that ...

PEST Analysis - ANSWER Political, Economical, Social, Technological SWOT Analysis - ANSWER Strengths, Weaknesses, Opportunities, Threats 7 values of ____ - ANSWER excellence, innovation, joy, teamwork, respect, integrity, social profit target markets - ANSWER first stage of the quick and dirty marketing plan Marketing Segmentation - ANSWER involved aggregating targets into groups that have common needs and will respond similarly to your marketing efforts market segments - ANSWER T...

MKT 3340 EXAM 2 Questions and Answers