Distribution channel - Study guides, Class notes & Summaries

Marketing Capstone Exam 1 Questions & Answers 2023 Tactical Targeting - ANSWER-The process of linking value-based segments to corresponding observable and actionable profiles Observable characteristics of a value-based target market - ANSWER-Behavioral and Demographic Demographic Factors - ANSWER-- outline the key descriptive characteristics of target customers - includes age, gender, income, education, ethnicity, geographic location, employment size Behavioral Factors - ANSWER-- ...

APRP Vocab correctly answered 2023ACH Automated Clearing House ACH Network Backbone for the electronic movement of money and data, a processing and delivery system that provides for the distribution and settlement among financial institutions of electronic credits and debits, as well as, non-monetary entries with payment related information 01:10 01:18 ACH Operator Central clearing facility that receives entries from the ODFIs and distributes the entries to the appropr...

A distribution channel is composed of all of the following except ______. a. producers b. intermediaries c. marketers d. buyers correct answers c. marketers Which of the following is a channel intermediary? a. wholesaler b. broker c. agent d. all of the above correct answers d. all of the above A distribution channel in which the manufacturer deals directly with the customer (e.g., sale of digital products) is called a(n)__________. a. indirect channel b. direct ch...

Inbound Marketing Pull Strategy, closely aligned with digital marketing, attracts leads by providing helpful content Outbound Marketing Associated with traditional and digital marketing, uses volume and repetition to spread word of existence, push strategy Owned Media Example Blog, Website, Social Media Account, Paid Media Example Display Ads, Social Media, Retargeting Earned Media Example Word of mouth promotion, reviews, and mentions Direct Marketing Mailings and brochures, flyers, ...

Certified Parks and Recreation Professional CPRP Exam Actual Test Q&A 2023/Certified Parks and Recreation Professional CPRP Exam Actual Test Q&A 2023 Benchmarking Correct ans - the process of comparing an organization's practices and technologies with those of other companies Rules Correct ans - Specific; direct participants and employees to act in a prescribed manner Policies Correct ans - broad and open to interpretation. Based on circumstances, set direction. Anti-discrimination is an...

Goal of waiting line management Balance the cost paid by the customers (time) with the cost paid by the company (money paid to maintain the system) Parts of a waiting line system Input Source Waiting Line Service Facility 4 Managerial Consideration in Queues customers waiting line employees service facilities Basic waiting line terminology -queue*: line. -channel*: line. refers to the number of lines available at each step. -phase*: a single step in a process....

Test Bank for Marketing, 20th Edition, William M. Pride, O. C. Ferrell   True / False 1. Marketing consists primarily of selling and advertising. a. True b. False ANSWER: False 2. The broadest and simplest definition of marketing states that it is the development and efficient distribution of products for consumer segments. a. True b. False ANSWER: False 3. Customers are the focal point of all marketing activities. a. True b. False ANSWER: Tru...

MGT 103 Bates Final questions and answers 100% correct __% of ticket sales are now Online 50 Price the money or other considerations (think: bartering) exchanged for the ownership or use of a product or service Barter exchanging products and services for other products and services Calculating the Final Price (Formula) List Price - (Incentives + allowances) + Extra Fees College Student ex. Tution - scholarships + books/housing Value (Formula) Percieved Benef...

STCO 658 Final Exam 2024 Actual Questions and Answers Graded A has long been the cornerstone of brand-building efforts for many companies. Interactive media Mass-media advertising Online marketing Product placement Personal selling Which of the following statements is true of direct marketing? Traditionally, it has not been considered an element of the promotional mix. It is synonymous with direct mail. The rapid growth of the Internet is discouraging the gr...

Chapter 1 Contemporary Marketing 1) The American Marketing Association’s updated definition of marketing is a process that identifies a need and then offers a means of satisfying that need. Answer: FALSE Diff: 2 Type: TF Page Ref: 4 Skill: Recall LO: 8 2) Organizations that concentrate on what they are capable of producing follow a marketing orientation. Answer: FALSE Diff: 2 Type: TF Page Ref: 6 Skill: Recall LO: 3 3) An organization that focuses on selling more...