Csuf final exam - Study guides, Class notes & Summaries

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CSUF MKTG 351 Final Exam Review UPDATED ACTUAL Questions and CORRECT Answers Promotional Mix - CORRECT ANSWER- 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion - CORRECT ANSWER- Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a respons

CSUF ISDS 351 FINAL EXAM REVIEW QUESTIONS FROM MIDTERMS QUESTIONS WITH COMPLETE SOLUTIONS

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CSUF MKTG 351 Final Exam Questions and Answers 100% Pass Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the ...

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CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the prod...