Csuf 2023 Study guides, Class notes & Summaries

CSUF MKTG 351 EXAM 1 KIM |140 QUESTIONS AND ANSWERS 2023

Marketing Concept - correct answer -a simple and intuitively ap- pealing philosophy that articulates a market orientation Distinctive Capabilities - correct answer -A successful company achieves a competitive advantage other firms cannot replicate by establishing a unique, distinctive character in the relationships it has Societal Classification of Offerings - correct answer -Based on the degree of immediate consumer satisfaction and long run consumer benefit Product/market expansion gr...

2023 Actual Mgmt 340 exam 1 CSUF With Complete Final Solutions. Mgmt 340 exam 1 CSUF With Complete Solutions. Managerial activities organization Management Functions Mitzberg's Managerial Roles Katz essential managerial skills 4 types of managerial activity

Promotional Mix - correct answer -1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion - correct answer -Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy - correct answer -a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the products offer compe...

marketing - correct answer -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange - correct answer -people giving up something in order to receive something they would rather have production orientation - correct answer -a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace sales ...

What factors influence consumer behavior? - correct answer -1. Cultural 2. Social 3. Personal 4. Psychological Cultural Factor - correct answer -Come from society as a whole / the culture in which we live (ex. - United States, California, Orange County, Fullerton) Includes Cultural, Subcultural, and Social Class influences Social Factor - correct answer -"Interaction influence" Includes the three types of Reference Groups: 1. Aspirational 2. Associative 3. Dissociative A...

Production Orientation - correct answer -A philosphy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace Sales Orientation - correct answer -People will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits Market Orientation - correct answer -Social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organi...

What is advertising? - correct answer --a popular form of promotion Why do new brands w/small market share tend to spend more for advertising and sales promotion? - correct answer --a certain minimum level of exposure is needed to measurably affect purchase habits -after certain level of spending, diminishing returns set in Define advertising response function. - correct answer -spending for advertising and sales promotion increases sales or market share, up to a certain level, but then p...

marketing - correct answer -the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange - correct answer -people giving up something in order to receive something they would rather have production orientation - correct answer -a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace sales ...