Cob 204 final - Study guides, Class notes & Summaries

COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE Which of the following best describes CRM? - ANSWER- a way of thinking and acting Which of the following is an important enabler of CRM? - ANSWER- recognizing that there are many customer touch points Which of the following is NOT a customer touch point? - ANSWER- none of the above - all are touch points Which of the following is a customer touch point? - ANSWER- telephone contact e-mail Web sites customer visits to ...

COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE Which of the following best describes CRM? - ANSWER- a way of thinking and acting Which of the following is an important enabler of CRM? - ANSWER- recognizing that there are many customer touch points Which of the following is NOT a customer touch point? - ANSWER- none of the above - all are touch points Which of the following is a customer touch point? - ANSWER- telephone contact e-mail Web sites customer visi...

A(n) _________ collects, processes, stores, analyzes, and disseminates information for a specific purpose. a. information network b. information technology c. information system d. business process e. database correct answers c. information system Which of these reflects the poorest definition of "information"? a. information is data processed by summing, ordering, averaging, grouping, comparing, etc. b. information is data presented in an organized, meaningful context. c. i...

COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE Which of the following best describes CRM? - ANSWER- a way of thinking and acting Which of the following is an important enabler of CRM? - ANSWER- recognizing that there are many customer touch points Which of the following is NOT a customer touch point? - ANSWER- none of the above - all are touch points Which of the following is a customer touch point? - ANSWER- telephone contact e-mail Web sites customer visits to ...

COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE Which of the following best describes CRM? - ANSWER- a way of thinking and acting Which of the following is an important enabler of CRM? - ANSWER- recognizing that there are many customer touch points Which of the following is NOT a customer touch point? - ANSWER- none of the above - all are touch points Which of the following is a customer touch point? - ANSWER- telephone contact e-mail Web sites customer visits to ...

Which of the following best describes CRM? - ANSWER- a way of thinking and acting Which of the following is an important enabler of CRM? - ANSWER- recognizing that there are many customer touch points Which of the following is NOT a customer touch point? - ANSWER- none of the above - all are touch points Which of the following is a customer touch point? - ANSWER- telephone contact e-mail Web sites customer visits to a store Which of the following statements concerning customer relations...

Review questions for final exam COB 204. ( Accurately answered) Jan is deciding on ordering inventory for the next two months for her auto parts store. She is using historical sales data from previous years for this time period and projected demand from her industry trade group. Jan is making her decision primarily as a(n) ________________ decision. structured unstructured personal irrational - -structured Structured decision making has the following characteristics: (requires mult...

COB 204 Final EXAM QUESTIONS AND CORRECT DETAILED ANSWERS|AGRADE Which of the following best describes CRM? - ANSWER- a way of thinking and acting Which of the following is an important enabler of CRM? - ANSWER- recognizing that there are many customer touch points Which of the following is NOT a customer touch point? - ANSWER- none of the above - all are touch points Which of the following is a customer touch point? - ANSWER- telephone contact e-mail Web sites customer visits to ...