Category management cpca - Study guides, Class notes & Summaries

CPCA Exam Questions With Complete Solutions 100% Solved Is the acronym ACV the total sales volume reported for a store or group of stores- Yes or No? Yes Is a consumer the person who buys the product-yes or no? No Does referring to a product as incremental mean the the product is unavailable at the shelf or point of purchase- yes or no? No Which of the following is not a specific trend in category management? A. Industry consolidation B. the use of shopper insights C. Reliance on fr...

CPCA Exam Questions With Complete Solutions 100% Solved Is the acronym ACV the total sales volume reported for a store or group of stores- Yes or No? Yes Is a consumer the person who buys the product-yes or no? No Does referring to a product as incremental mean the the product is unavailable at the shelf or point of purchase- yes or no? No Which of the following is not a specific trend in category management? A. Industry consolidation B. the use of shopper insights C. Reliance on fr...

CPCA Practice Exam Questions With 100% Correct Answers Why is "channel blurring" occurring in the retail industry? -Answer-All of these are correct. Channel blurring is occurring because of many changes in the retail industry - all of the traditional channel rules are being broken! Dollar Stores have begun to appeal to high income families in the United States and Canada. Why is this happening? -Answer-Low prices on certain items are important to some upscale families. Which of the fol...

CMA CPCA Certificate 2024 All of the answers are correct -Answer-In which retail channel is category management practiced? The Retailer -Answer-Which trading partners have the most influence on the Category Management Process (and ultimately own the process)? False. You can do category management - just less sophisticated - with limited data and technology. -Answer-True or false. Category Management is only possible if you have a full suite of data and automated tools to work with. Data,...

CMA Certification - CPCA EXAM Questions With Complete Solutions Which of the following statements describes a product that is incremental? - answerA product that adds variety of choice relative to other existing products Basic Industry Knowledge - answer which of the following is not a specific trend in category management - answerindustry consolidation what is in store merchandising materials used to catch shoppers attention - answerPOP When looking at channel dynamics which one of thes...

CPCA Quizes Exam Questions With 100% Correct Answers Category Management was formally defined in the United States as the result of which joint industry project? - answerECR What is the original category management process defined by the joint industry in the correct sequence? - answer1. Category Definition 2. Category Role 3. Category Assessment 4. Category Scorecard 5. Category Strategies 6. Category Tactics 7. Plan Implementation 8. Category Review What are some characteristics o...

CPCA Quizes Exam Questions With 100% Correct Answers Category Management was formally defined in the United States as the result of which joint industry project? - answerECR What is the original category management process defined by the joint industry in the correct sequence? - answer1. Category Definition 2. Category Role 3. Category Assessment 4. Category Scorecard 5. Category Strategies 6. Category Tactics 7. Plan Implementation 8. Category Review What are some characteristics o...

CPCA Quizes Exam Questions With 100% Correct Answers Category Management was formally defined in the United States as the result of which joint industry project? - answerECR What is the original category management process defined by the joint industry in the correct sequence? - answer1. Category Definition 2. Category Role 3. Category Assessment 4. Category Scorecard 5. Category Strategies 6. Category Tactics 7. Plan Implementation 8. Category Review What are some characteristics o...

CPCA Exam Questions With Complete Solutions 100% Solved 3 Factors of in-store retail that effect SKU proliferation - answer-variety -how much space is dedicated to a section -placement of where products fall in store Baseline Sales - answersales before promotion Incremental Sales - answersales gained from promotion (ad, price discount, display) Category Management.... - answer-goes beyond food industry, applicable to all -CONSUMER centric- retailer benefits from the customers being satis...

CMA CPCA Certificate Exam Questions & Answers 2023/2024 All of the answers are correct - ANSWER-In which retail channel is category management practiced? The Retailer - ANSWER-Which trading partners have the most influence on the Category Management Process (and ultimately own the process)? False. You can do category management - just less sophisticated - with limited data and technology. - ANSWER-True or false. Category Management is only possible if you have a full suite of data and...