Buad 332 exam 1 - Study guides, Class notes & Summaries
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BUAD 332- Moon- EXAM 1
- Exam (elaborations) • 11 pages • 2023
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What is the simple definition of marketing? - Answer- managing profitable customer relationships 
 
goals of marketing activity - Answer- 1. Attract new customers by promising superior value 
2. Keep and grow current customers by delivering customer satisfaction 
 
Define Marketing - Answer- A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. 
 
Simple Model of the Marketing Process - Answe...
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Buad 332 Exam 1 These answers are sure to earn you an A.
- Exam (elaborations) • 8 pages • 2024
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Customer value - Answer the customers perception of what they want to have happen in a 
specific use situation, with the help of a product or service, in order to accomplish a desired 
purpose or goal. 
customer satisfaction 
customer value - Answer = performance 
=importance 
5 key aspects of customer value - Answer 1. tradeoff of benefits and sacrifices 
2. interaction of both customer and product 
3. Relative to competitors, individuals, and situations 
4. goal driven by customers desired att...
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BUAD 332 Exam 1: What Is Customer Value? Every solution provided here is tested, trustworthy, and confirmed to yield exceptional grades.
- Exam (elaborations) • 2 pages • 2024
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Questions Managers Ask - Answer What is important to cust? How do we know if we are 
delivering value? How do i judge whether we are offering superior value relative to our 
customers? 
Satisfied customer relationships are more likely to be ____ and ______ - Answer loyal 
and give larger share of business 
Customer Value - Answer customer's perception of what they want to have happen in a 
specific use situation, with the help of a product or service, in order to accomplish a desired 
purpose o...
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BUAD 332- Moon- EXAM 1 The solutions are completely reliable and have been thoroughly checked to ensure a high score
- Exam (elaborations) • 17 pages • 2024
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What is the simple definition of marketing? - Answer managing profitable customer 
relationships 
goals of marketing activity - Answer 1. Attract new customers by promising superior 
value 
2. Keep and grow current customers by delivering customer satisfaction 
Define Marketing - Answer A social and managerial process by which individuals and 
groups obtain what they need and want through creating and exchanging products and value with 
others. 
Simple Model of the Marketing Process - Answer Cre...
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