Buad 307 final exam - Study guides, Class notes & Summaries

BUAD 307 Final Study Guide- Wasiak *Positioning: Format/templates, what questions must the positioning statement answer for the consumer, evaluation criteria - answerIt is the platform upon which all brand activity is built Must be the driving force within the company and the platform upon which all customer communications, interactions and experiences are based. Think about who the product is for (personas) and what it does for them that the competitors can't do *Positioning map - answe...