Ben and jerry’s - Study guides, Class notes & Summaries

Ben & Jerry’s is an independent ice cream producer based out of Burlington, Vermont. Founded in 1978 by two childhood friends, Ben Cohen and Jerry Greenfield had very little experience in the making of ice cream and started off their business by initially borrowing $4000.00 and putting in $8000.00 of their own savings. From its start as a simple ice cream scoop shop, Ben & Jerry’s has been steadily gaining market share to where today the little company from Burlington Vermont is considered o...