Apr 241 Study guides, Class notes & Summaries

APR 241 EXAM 3Publics group of people with shared interests. An organization publics either have an effect on the organization, are affected by the organization General Public Everyone, like a community park Organization Group of people organzied in pursuit of a mission such as unions, schools, churches, clubs. Public relations Management of communication between an organization and its publics, or the strategic communication process that builds mutually beneficial relations...

APR 241 Creative Strategy and ProcessCh. 8 LECTURE Liberty University - Questions with complete solutionAPR 241: Creative Strategy and Process/Ch. 8 *LECTURE* In most ad agencies, the people who first conceptualize the symbols, words, and images are the members of the _____________ team. creative copywriter develops the verbal message, the copy (words) within the ad. art director responsible for the nonverbal aspect of the message, the design, which determines the l...

Test 4 APR 241 Liberty University - Questions with complete solution Test 4 APR 241 research research is the controlled, objective and systematic gathering of information for the purpose of describing and understanding Formulative Research research conducted at the beginning of the planning process, or during the implementation of a plan Summative research research conducted at the end of a campaign to determine the extent that objectives and goals were met Problem or oppo...

APR Liberty University -Test 4 APR 241 fully solved graded A+research research is the controlled, objective and systematic gathering of information for the purpose of describing and understanding Formulative Research research conducted at the beginning of the planning process, or during the implementation of a plan Summative research research conducted at the end of a campaign to determine the extent that objectives and goals were met Problem or opportunity statement a concise...

APR 241 Final Exam Michael Little correctly answered graded A+formative research research conducted at the beginning of the planning process, or during the implementation of a plan RPIE cycle Research, Planning, Implementation, Evaluation Analytics A field of data analysis used to describe, predict and improve how organizations communicate with publics; commonly refers to tracking of website traffic and resulting behavior summative research research conducted at the end of...

APR 241 TEST 3 STUDY GUIDE (2024) QUESTIONS WITH CORRECT ANSWERS!!

APR 241 Exam 2 Liberty University - Question and answers already passed APR 241 Exam 2 The creative team consists of - correct answer creative director, art director, copy writer copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team ...

APR 241: Creative Strategy and Process/Ch. 8 *LECTURE* with complete solutions graded A+ In most ad agencies, the people who first conceptualize the symbols, words, and images are the members of the _____________ team. creative copywriter develops the verbal message, the copy (words) within the ad. art director responsible for the nonverbal aspect of the message, the design, which determines the look and feel of the ad. Together, both the ___________ and ________...

APR 241 EXAM 3 Liberty University - Questions with complete solution APR 241 EXAM 3 Publics group of people with shared interests. An organization publics either have an effect on the organization, are affected by the organization General Public Everyone, like a community park Organization Group of people organzied in pursuit of a mission such as unions, schools, churches, clubs. Public relations Management of communication between an organization and its publics, or th...

APR 241 Exam 2 questions well answered graded A+ The creative team consists of - correct answer creative director, art director, copy writer copywriter - correct answer person who creates the words and concepts for ads and commercials art director - correct answer Along with graphic designers and production artists, determines how the ad's verbal and visual symbols will fit together. creative director - correct answer head of a creative team of agency copywriters and artists who is as...