Adv 318j wilcox exam 2 - Study guides, Class notes & Summaries
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ADV 318J (Wilcox) Exam 3 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 23 pages • 2024
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ADV 318J (Wilcox) Exam 3 | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
Psychographics emphasizes - Answer -activities, interests, and opinions 
(AIOs) 
Psychographics created 1960 to give insight into - Answer -consumer 
motivation 
The AIO approach usually results in - Answer -lifestyle segmentation 
Psychographics example for one product category - Answer -Pillsbury 
"What's Cookin" 
For more that one product category use - Answer -VALS segments 
(Values and Li...
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ADV 318J Exam 2 (Wilcox) 2023 with 100% complete solutions
- Exam (elaborations) • 14 pages • 2023
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American Advertising Federation (AAF) correct answersmaintains the "Advertising Code of American Business" 
 
Advertising Code of American Business correct answers-truth 
-responsibility 
-taste and decency 
 
American Association of Advertising correct answers-maintains a "Standard of Practices" 
-the "4 A's" 
 
The National Advertising Division (NAD) [of Better Business Bureaus] correct answers-investigates dishonest advertising on a consumer's behalf 
-contacts an offending advertiser...
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ADV 318J Wilcox exam #2 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 7 pages • 2024
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ADV 318J Wilcox exam #2 | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
The Campbells' soup and Volvo ads are used in class illustrated a 
violation of the FTC policy and were ruled unfair advertising. - Answer - 
false 
What was the most important aspect that Sarah Settele from Southwest 
Airlines felt that you should consider when searching for a job or 
internship? - Answer -company culture 
What was the book used as a guideline for words, terms and writing 
rules...
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ADV 318J Wilcox Exam 1 - Chapter 3 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 15 pages • 2024
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ADV 318J Wilcox Exam 1 - Chapter 
3 | Questions and Correct Solutions | 
latest Update 2024/2025 | Graded 
A+ 
(T/F) Advertising is a product of modern times and modern media - 
Answer -True 
Advertising came into being because of these four major factors: - 
Answer -1) The rise of capitalism 
2) The Industrial Revolution 
3) The Emergence of Modern Branding 
4) The rise of modern mass media 
(T/F) One of the tools used to stimulate demand is advertising - Answer 
-TrueThe Industrial Revolution ...
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ADV 318J Wilcox Exam 1 - Chapter 18 | Questions and correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 10 pages • 2024
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ADV 318J Wilcox Exam 1 - Chapter 
18 | Questions and correct Solutions 
| Latest Update 2024/2025 | Graded 
A+ 
Public relations - Answer -A marketing and management function that 
focuses on communications that foster goodwill between a firm and its 
many constituent groups 
What is the role of public relations? - Answer -To foster goodwill 
between a firm and its many constituent groups 
What percentage of employment of PR managers and specialists is 
expected to grow by 2020? - Answer -20 per...
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adv 318J exam 2 wilcox 2023 with 100% correct answers
- Exam (elaborations) • 7 pages • 2023
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product placement correct answerspractice of placing any branded product into content and execution of an established entertainment vehicle 
Placement combined with well-timed PR campaign can yield synergy 
Gain most when consumers are engaged enough to make it part of regular conversation 
 
product placement on tv correct answersvery normal, in tv shows and soap operas, reality shows 
ex: Randy having Coke on American Idol or contestants getting Pringles on Survivor 
 
product placement in mov...
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ADV 318J Exam 3 (Wilcox) | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 7 pages • 2024
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ADV 318J Exam 3 (Wilcox) | 
Questions and Correct Answers | 
Latest Update 2024/2025 | Graded 
A+ 
Hastings - Answer -the birthplace of Kool-Aid 
audience segmentation - Answer --the process of identifying a 
marketer's "best prospects" 
-on the basis of: 
1. identifiability 
2. accessibility 
3. profit potential 
growing market segments - Answer --single women in home buyers 
market 
-Spanish speaking consumers in web market 
growing product categories - Answer --tablets 
-green products 
-w...
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ADV 318J Wilcox exam #2 2023 with 100% complete solutions
- Exam (elaborations) • 5 pages • 2023
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Available in package deal
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The Campbells' soup and Volvo ads are used in class illustrated a violation of the FTC policy and were ruled unfair advertising. correct answersfalse 
 
What was the most important aspect that Sarah Settele from Southwest Airlines felt that you should consider when searching for a job or internship? correct answerscompany culture 
 
What was the book used as a guideline for words, terms and writing rules that southwest Airline employees must use for corresponding in internal and external commun...
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ADV 318J Exam 2 (Wilcox) Question with 100% Accuracy
- Exam (elaborations) • 18 pages • 2024
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ADV 318J Exam 2 (Wilcox) Question with 100% Accuracy
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