Adv 318j exam 3 - Study guides, Class notes & Summaries

Psychographics emphasizes correct answersactivities, interests, and opinions (AIOs) Psychographics created 1960 to give insight into correct answersconsumer motivation The AIO approach usually results in correct answerslifestyle segmentation Psychographics example for one product category correct answersPillsbury "What's Cookin" For more that one product category use correct answersVALS segments (Values and Lifestyles) VALS system developed by ? and marketed by ? correct answer...

(T/F) Advertising is a product of modern times and modern media correct answersTrue Advertising came into being because of these four major factors: correct answers1) The rise of capitalism 2) The Industrial Revolution 3) The Emergence of Modern Branding 4) The rise of modern mass media (T/F) One of the tools used to stimulate demand is advertising correct answersTrue The Industrial Revolution correct answersA major change in Western society beginning in the mid-18th century an...