Adv 318j exam 2 wilcox - Study guides, Class notes & Summaries

ADV 318J: Exam 2 (Wilcox) Test | Questions and Correct Answers | latest Update 2024/2025 | Graded A+ account planner - Answer -in an advertising agency, the professional who synthesizes all relevant consumer research and uses it to help the team design a coherent advertising strategy for a client's brand or product account services - Answer -a team of agency managers that identifies the benefits a client's brand offers, its target audiences, and the best competitive positioning, and ...

ADV 318J Exam 2 – Wilcox | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ Account Planner - Answer -Synthesizes all relevant consumer research and uses it to design a coherent advertising strategy Advertising Agency - Answer -An organization of professionals who provide creative and business services to clients in preparing, planning, and placing advertisements Full Service Agency - Answer -Includes an array of advertising professionals to meet all the promotio...

ADV 318J Wilcox Exam 1 - Chapter 18 | Questions and correct Solutions | Latest Update 2024/2025 | Graded A+ Public relations - Answer -A marketing and management function that focuses on communications that foster goodwill between a firm and its many constituent groups What is the role of public relations? - Answer -To foster goodwill between a firm and its many constituent groups What percentage of employment of PR managers and specialists is expected to grow by 2020? - Answer -20 per...

ADV 318J Exam 3 (Wilcox) | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+ Hastings - Answer -the birthplace of Kool-Aid audience segmentation - Answer --the process of identifying a marketer's "best prospects" -on the basis of: 1. identifiability 2. accessibility 3. profit potential growing market segments - Answer --single women in home buyers market -Spanish speaking consumers in web market growing product categories - Answer --tablets -green products -w...

ADV 318J Wilcox exam #2 | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ The Campbells' soup and Volvo ads are used in class illustrated a violation of the FTC policy and were ruled unfair advertising. - Answer - false What was the most important aspect that Sarah Settele from Southwest Airlines felt that you should consider when searching for a job or internship? - Answer -company culture What was the book used as a guideline for words, terms and writing rules...

American Advertising Federation (AAF) correct answersmaintains the "Advertising Code of American Business" Advertising Code of American Business correct answers-truth -responsibility -taste and decency American Association of Advertising correct answers-maintains a "Standard of Practices" -the "4 A's" The National Advertising Division (NAD) [of Better Business Bureaus] correct answers-investigates dishonest advertising on a consumer's behalf -contacts an offending advertiser...

product placement correct answerspractice of placing any branded product into content and execution of an established entertainment vehicle Placement combined with well-timed PR campaign can yield synergy Gain most when consumers are engaged enough to make it part of regular conversation product placement on tv correct answersvery normal, in tv shows and soap operas, reality shows ex: Randy having Coke on American Idol or contestants getting Pringles on Survivor product placement in mov...

The Campbells' soup and Volvo ads are used in class illustrated a violation of the FTC policy and were ruled unfair advertising. correct answersfalse What was the most important aspect that Sarah Settele from Southwest Airlines felt that you should consider when searching for a job or internship? correct answerscompany culture What was the book used as a guideline for words, terms and writing rules that southwest Airline employees must use for corresponding in internal and external commun...

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