Adv 318 - Study guides, Class notes & Summaries
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ADV 318J Exam 4 (Wilcox) 2023 with 100% correct answers
- Exam (elaborations) • 19 pages • 2023
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ad campaign correct answers-a series of at least 3 ads 
Criteria: 
-strong idea 
-reinforces/supports the central theme/concept 
-each ad can stand on its own merits 
 
good ad concept criteria correct answersCriteria: 
-meets overall advertising objectives 
-follows the positioning strategy 
-stops readers/viewers 
-rewards readers/viewers 
 
headline styles correct answerstypes: 
-states a benefit 
-indirect; for the involved reader 
-question/challenge 
-news-oriented 
 
subhead correct answe...
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ADV 318J DUDO PASSED Exam Questions and CORRECT Answers
- Exam (elaborations) • 9 pages • 2024
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What is the key challenge for advertising? - To effectively communicate the brand. 
True or false: Advertising can be a persuasive message about an idea; advertising isn't only 
about products? - True. Advertising can be for a product, service, person, etc. 
What do clients demand for advertising to be considered effective? - Clients demand 
that advertisements produce demonstrable results. Coolness alone is not a result. 
True or false: Advertisements have a single meaning? - False. Advertis...
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ADV 318J Exam 1 (Wilcox) 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 25 pages • 2024
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the research studies presented in class supported the general notion that cigarette advertising: - was 
important to brand preference and was not related to overall increases in consumption 
most people in the US say they like advertising because - advertising is fun, it helps them with 
product information, it supports the media they use 
advertising has been proven of manipulating consumers by "inventing desires" for products they 
wouldn't want or need otherwise - false 
advertising stimul...
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ADV 318J UPDATED Exam Questions and CORRECT Answers
- Exam (elaborations) • 18 pages • 2024
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Mass media are not dead, but_____________ - they are being SUPPLEMENTED and 
SUPPORTED by all sorts of new ways to reach consumers. 
The lines between information, entertainment, networking and commercial messages 
are________ - blurring 
No matter how much technology changes.....________ - it's still all about the brand! 
And there is a simple truth, _____________ - a brand that does not meet our needs will 
not succeed, no matter how much advertising 
Advertising is: - a paid, mass-mediate...
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ADV 318J Exam 1 (Wilcox) 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 25 pages • 2024
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ADV 318J Exam 1 (Wilcox) 100% Correct 
Answers | Verified | Latest 2024 Version 
the research studies presented in class supported the general notion that cigarette advertising: - was 
important to brand preference and was not related to overall increases in consumption 
 
most people in the US say they like advertising because - advertising is fun, it helps them with 
product information, it supports the media they use 
 
advertising has been proven of manipulating consumers by "inventing desi...
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ADV 318J Exam 2 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 17 pages • 2024
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ADV 318J Exam 2 (Wilcox) | 
Questions and Correct Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
American Advertising Federation (AAF) - Answer -maintains the 
"Advertising Code of American Business" 
Advertising Code of American Business - Answer --truth 
-responsibility 
-taste and decency 
American Association of Advertising - Answer --maintains a "Standard of 
Practices" 
-the "4 A's" 
The National Advertising Division (NAD) [of Better Business Bureaus] - 
Answer --investigates di...
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ADV 318J: Exam 4 (Wilcox) | Questions and Verified Solutions | Latest Update 2024/2025 | Graded A+
- Exam (elaborations) • 16 pages • 2024
- Available in package deal
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ADV 318J: Exam 4 (Wilcox) | 
Questions and Verified Solutions | 
Latest Update 2024/2025 | Graded 
A+ 
advertising plan - Answer -a plan that specifies the thinking and tasks 
needed to conceive and implement an effective advertising effort 
advertising response function - Answer -a mathematical relationship 
based on marginal analysis that associates dollars spent on advertising 
and sales generated; sometimes used to help establish an advertising 
budget 
brand awareness - Answer -an indicator...
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ADV 318J DUDO EXAM 1 | 100% Correct Answers | Verified | Latest 2024 Version
- Exam (elaborations) • 9 pages • 2024
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ADV 318J DUDO EXAM 1 | 100% Correct 
Answers | Verified | Latest 2024 Version
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ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+
- Exam (elaborations) • 16 pages • 2024
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ADV 318J EXAM 2 (Wilcox) ALREADY GRADED A+
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ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!
- Exam (elaborations) • 34 pages • 2024
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ADV 318J EXAM 1 (Wilcox) | INCLUDES 4 LECTURES, TEXTBOOK (Ch. 1, 3, 4, 18), HISTORY OF ADVERTISING VIDEO, CIGARETTE ADVERTISING VIDEO| PASSED!!
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