Ugba 10 marketing - Study guides, Class notes & Summaries

UGBA 10 Module 2 Marketing Marketing - correct answer the process of creating value for customers and building strong customer relationships in oder to capture value from customers on return Way to shape impressions/build relationships 1 - correct answer advertising Way to shape impressions/build relationships 2 - correct answer price Way to shape impressions/build relationships 3 - correct answer community, other users, spokespeople Way to shape impressions/build relationships 4 - ...

UGBA 10 Marketing ModuleMarketing (Value creation and Capture) - correct answer Marketing is the process of creating value for customers and building strong customer relationships in order to capture value from customers in return Building Relationships thru Touchpoints - correct answer 1. Nike running app" interact with consumers and building new touchpoint, Nike stays top-of-mind with digital-savvy consumers 2. My Starbucks Barista: siri-like virtual assistant for remote ordering 3. Amaz...

UGBA 10 Operations Module 1 Practice Exam Questions 2024. What's Operations Management? - correct answer OM is the study of supplying products and services in the right amount at the right place, at the right time, and at the right quality. What is Corporate Sustainability? - correct answer It is a business approach that creates long-term consumer and employee value by creating a "green" strategy aimed toward the natural environment and taking into consideration every dimension of how a...

Exam 2 UGBA 104 Study Material Questions and Answers 10 social media trends to watch in 2023 - CORRECT ANSWER-1) Less copy and paste trends 2) UGC creators shine 3) YouTube Shorts take off 4) AI goes mainstream 5) Rise of LinkedIn creators 6) Keyword search & SEO take center stage 7) Gated content 8) Storytelling 9) Instagram doubles down on creators 10) Pay transparency between brands and creators AI in digital marketing - CORRECT ANSWER-1) Smart speakers: a new channel f...

UGBA 10 Operations Module 1 What's Operations Management? - correct answer OM is the study of supplying products and services in the right amount at the right place, at the right time, and at the right quality. What is Corporate Sustainability? - correct answer It is a business approach that creates long-term consumer and employee value by creating a "green" strategy aimed toward the natural environment and taking into consideration every dimension of how a business operates in the soci...

Exam 2 UGBA 104 Study Material Questions and Answers 10 social media trends to watch in 2023 - CORRECT ANSWER-1) Less copy and paste trends 2) UGC creators shine 3) YouTube Shorts take off 4) AI goes mainstream 5) Rise of LinkedIn creators 6) Keyword search & SEO take center stage 7) Gated content 8) Storytelling 9) Instagram doubles down on creators 10) Pay transparency between brands and creators AI in digital marketing - CORRECT ANSWER-1) Smart speakers: a new channel f...

UGBA 10 Operations Module 1 What's Operations Management? - correct answer OM is the study of supplying products and services in the right amount at the right place, at the right time, and at the right quality. What is Corporate Sustainability? - correct answer It is a business approach that creates long-term consumer and employee value by creating a "green" strategy aimed toward the natural environment and taking into consideration every dimension of how a business operates in the soci...

UGBA 10 LECTURE 9 Question and answers 2023/2024 verified to pass What is a channel of distribution? - correct answer A group of individuals and organizations that directs the flow of products from producers and consumers What is a market intermediary? - correct answer A link between producers and other intermediaries or to the ultimate users of the product From a producer's perspective, what do the different distribution channels provide you? - correct answer An avenue to different c...

UGBA 10 LECTURE 9 Correctly Answered Test 2024. What is a channel of distribution? - correct answer A group of individuals and organizations that directs the flow of products from producers and consumers What is a market intermediary? - correct answer A link between producers and other intermediaries or to the ultimate users of the product From a producer's perspective, what do the different distribution channels provide you? - correct answer An avenue to different customer segments D...

UGBA 10 LECTURE 9 What is a channel of distribution? - correct answer A group of individuals and organizations that directs the flow of products from producers and consumers What is a market intermediary? - correct answer A link between producers and other intermediaries or to the ultimate users of the product From a producer's perspective, what do the different distribution channels provide you? - correct answer An avenue to different customer segments Do channels add any value to a ...