Transactional selling - Study guides, Class notes & Summaries

3 major objectives of CRM/SFA - - Customer acquisition - Customer retention - Customer profitability Relationship Selling - Focus is the communication between buyer and seller, two parties engaged in an ongoing, mutually beneficial exchange occurring over time, has a shared history and implied future. Transactional Selling - Focus is transaction to transaction, nothing between the two parties and no shared history or trust. Sales Effectiveness - a company's ability to generate sales ...

MIS 180 Practice Test Questions and Answers All Correct Which of the following represents operational CRM - Answer-a. supports traditional transactional processing b. supports day-to-day front-office operations c. supports operations that deal directly with the customers *d. all of the above* Why is CRM one of the most valuable assets a company can acquire - Answer-CRM has proven to increase customer loyalty and retention and an organization's profitability There are three phases...

3 major objectives of CRM/SFA - Customer acquisition - Customer retention - Customer profitability Relationship Selling Focus is the communication between buyer and seller, two parties engaged in an ongoing, mutually beneficial exchange occurring over time, has a shared history and implied future. Transactional Selling Focus is transaction to transaction, nothing between the two parties and no shared history or trust. Sales Effectiveness a company's ability to generate sales and win ...

A situation in which a buyer has limited supplier options, is procuring a critical item, needs technology innovation, or is concerned about the availability of supply is described by what relationship? arms-length relationship transactional relationship warm relationship collaborative relationship correct answers collaborative relationship Peter Kraljic argued that supply items should be mapped against two key dimensions. These dimensions include... risk and sustainability risk and ...

WGU D099 Sales Management Exams Test Bank Questions and Answers (Latest Update). The sales team of a reputable appliance retailer reaches out to their current customers two weeks after a purchase to ensure their products have met their customers' expectations and to determine if they have any other needs or wants. How do the actions of the appliance retailer exemplify the primary role of sales in a business? They are creating a customer base by building a relationship with their customers....

WGU D099 Sales Management Exams Test Bank Questions and Answers (Latest Update). The sales team of a reputable appliance retailer reaches out to their current customers two weeks after a purchase to ensure their products have met their customers' expectations and to determine if they have any other needs or wants. How do the actions of the appliance retailer exemplify the primary role of sales in a business? They are creating a customer base by building a relationship with their customers....

Which category of analytics will knowledge workers use to perform their jobs? - Answer-All answers are correct: Descriptive analytics techniques that describe past performance and history. Predictive analytics techniques that extract information from data and use it to predict future trends and identify behavioral patterns. Prescriptive analytics techniques that create models indicating the best decision to make or course of action to take. Which of the following refers to applications an...

BUSML 3250 Exam 3 Latest 2024 Graded A+ Marketing Channel consists of individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Agent or Broker any intermediary with legal authority to act on behalf of the manufacturer Wholesaler an intermediary who sells to other intermediaries, usually to retailers; term usually applies to consumer markets Transactional Functions Buying: Purchasing products fo...

fact - Answer-the confirmation or validation of an event or object information age - Answer-the present time, during which infinite quantities of facts are widely available to anyone who can use a computer Examples of coupling the power of the information age with traditional business methods - AnswerAmazon, Netflix, Zappos Internet of Things (IoT) - Answer-a world where interconnected, Internet- enabled devices or "things" can collect and share data without human intervention machine-to...

MGT 103: Chapter 19+20 Questions And Answers Transactional selling: A form of personal selling that focuses on making an immediate sale with little or no concern for developing long-term customer relationship Relationship selling: Process of building long-term customers by developing mutually satisfying, win-win relationships with customers, building trust and commitment to customer's needs over time Inside sales: From a desk, personalized