Trade desk - Study guides, Class notes & Summaries

The Trade Desk EDGE: Marketing Foundations Exam - Q & A What does "PII" stand for? Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. True The major difference between a true DSP and an ad network is: An ad network focuses on both the demand side and supply side As RTB evolves: The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your freq...

True - Answer-A campaign's strategy depends on the sales cycle of the product being advertised. True - Answer-Recency plays a more important role in retargeting strategies than with other campaign strategies. As soon as there is enough data to inform decisions - Answer-When should you start optimizing? False - Answer-When budgets are large, you should focus on more granular targeting with your campaign. False - Answer-Add data is created equal True - Answer-"Data exhaust" refers to dat...

The Trade Desk EDGE: Marketing Foundations exam Questions and Verified Answers | Passed | A+

"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - ANS True A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - ANS False A data management platform (DMP) helps you evaluate audience data by: - ANS All apply Conducting lookalike modeling Forecasting available impressions Segmenting users A DSP activates the data stored in a DMP. - ANS True Cost per mille (CPM) measures: - ANS The price ...

THE TRADE DESK ELABORATED QUESTIONS AND ANSWERS The industry needs to begin giving credit to all levels of the purchase funnel - not just to the last click - CORRECT ANSWER-True Which of the following questions should you ask when leveraging data? - CORRECT ANSWER-(A) How was the data collected? (B) What action was taken to qualify? (C) How often is the data refreshed? (D) Who supplied the data? You must keep testing and optimizing your data throughout a campaign to see t...

The Trade Desk EDGE: Marketing Foundations exam | 60 questions with 100% Correct Answers | Updated 2024 | Guaranteed A+

The Trade Desk EDGE: Marketing Foundations UPDATED Actual Questions and CORRECT Answers What does "PII" stand for? - CORRECT ANSWER- Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - CORRECT ANSWER- True The major difference between a true DSP and an ad network is: - CORRECT ANSWER- An ad network focuses on both the demand side and supply side

What does "PII" stand for? : Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. : True The major difference between a true DSP and an ad network is: : An ad network focuses on both the demand side and supply side As RTB evolves: : The epicenter of power moves from the sell side to the buy side If you are the only one on the marketing plan, your frequency window might be: : Not serving as...

The Trade Desk EDGE: Marketing Foundations UPDATED Exam Questions and CORRECT Answers What does "PII" stand for? - Correct Answer- Personally Identifiable Information In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction on a per impression basis. - Correct Answer- True The major difference between a true DSP and an ad network is: - Correct Answer- An ad network focuses on both the demand side and supply side