The decont - Study guides, Class notes & Summaries

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Steenkamp & Fang (2011): The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades
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The decont - Study guides, Class notes & Summaries

Steenkamp & Fang (2011): The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades

Too much month left at the end of the money?