Technological segment - Study guides, Class notes & Summaries

HET Segment 3 Exam Questions And Answers Veblen's influence was that ___________ ______ are primitive, conspicuous consumption - ANS Fundamental wants What was the reality of the 1920s? - ANS Rise of national oligopolies and brands __________ are a good example of the rise of oligopolies in the 1920s. _______ companies created the demand for __________ through advertising & then created demands for particular brands - ANS Cigarettes, tobacco, cigarettes _____ _____ become imp...

"generic" business-level strategies - ANSWERRelevant to all organizational types Relevant in different industry environments Refers to consistent choices of business strategy Includes broad low-cost, broad differentiation, focused low-cost, focused differentiation broad low-cost strategy - ANSWERstrategic position based on producing a good or offering a service while maintaining total costs that are lower than what it takes competitors to offer the same product or service (lower pric...

All of the following were traditional sources of competitive advantage EXCEPT: a. labor costs. b. access to financial resources. c. protected markets. d. a highly educated labor market. - d Customer loyalty programs such as airline frequent flyer miles are an attempt to: a. decrease competitors' access to distribution channels. b. develop a cost advantage independent of scale. c. increase customers' switching costs. d. overcome the perishability of the hotel "product." - c. in...

MFT: MBA QUESTIONS AND ANSWERS ALREADY PASSED The focal point of all marketing activities is customers The marketing mix is known by what other name? the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix product Making the product available to the customer in the right quantities and locations when the customer wants them is the definition for which of these marketing mix variable? place Many ...

SEVI 3013 Final Exam Uark | Questions with 100% Correct Answers | Verified | Latest Update 2024 General Environment - Composed of dimensions in the broader society that influence an industry and the firms within it Dimensions of the General Environment - 1. Demographic 2. Economic 3. Political/legal 4. Sociocultural 5. Technological 6. Global 7. Sustainable physical environment Demographic Segment - -Population size -Age structure -Geographic distribution -Ethnic mix -Income distrib...

Marketing - ANSWER Creation and satisfaction of demand for a product or service. Digital Marketing - ANSWER Utilizing the internet and other digital channels to drive demand for products and services Strategy - ANSWER Set of ideas that outline how a product or brand will meet its objectives Tactic - ANSWER A specific action or method that contributes to achieving a goal. Components of GOST strategy - ANSWER Goals Objectives Strategies Tactics What are the Five Cs? - ANSWER Cust...

Astronautics correct answer: the science/engineering of systems capable of flight beyond a planetary atmosphere; including launch vehicles, spacecraft, and other space related technology. Space systems correct answer: A collection of interconnected technological systems - systems of systems - that produce the capability to achieve flight beyond planetary atmosphere (something that could not be achieved by the individual systems); includes ground support, launch vehicles, and spacecraft S...

International marketing research correct answers Systematic design, collection, recording, analysis, interpretation and reporting of information pertinent to a particular marketing decision facing a company internationally What is the scope of international marketing research? correct answers Research of industry, market characteristics and market trends Buyer behavior product distribution promotion pricing Export research correct answers prompted by the shortening of the product...

marketing - Answer-group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas functions of marketing - Answer-buying, selling, transporting, storing, grading, financing, market research, risk taking exchange - Answer-the act of giving up one thing (money, credit, labor, goods) in return for something else (goods, services, or ideas) value - Answer-customer's subjective assessment of benefits relative to costs in deter...

General Environment correct answers Composed of dimensions in the broader society that influence an industry and the firms within it Dimensions of the General Environment correct answers 1. Demographic 2. Economic 3. Political/legal 4. Sociocultural 5. Technological 6. Global 7. Sustainable physical environment Demographic Segment correct answers -Population size -Age structure -Geographic distribution -Ethnic mix -Income distribution Economic Segment correct answers -Inflatio...