Sports marketing Study guides, Class notes & Summaries

Sports Marketing Final Exam Guide Questions and CORRECT Answers Utility - CORRECT ANSWER- the want-satisfying power of a good or service Types of Utility - CORRECT ANSWER- form: Physical characteristics time: Offering a product at a specific time place: Where the product is consumed ownership: Giving the consumer a sense of ownership Marketing - CORRECT ANSWER- activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value f...

Mkt 3410 sports marketing testIn what amount of time are images created in? - correct answer 1/24th of a second Thin slice - correct answer 10 seconds this is time can get an image of who you are as if we were until you for an hour This is why press can make or break you Leonard fourentte- - correct answer Heisman pose hurt him What did the Coach from Norte dame do? - correct answer Kept cursing to players cut away to commercial What is sagacity and give and example? - correct answ...

Promotion - Answer all forms of communication to consumers - Advertising - Personal Selling - Sales Promotion - Public or Community relations - Sponsorship - Answer Promotional mix elements: advertising - Answer a form of one way mass communication about a product, service, or idea, paid for by an identified sponsor personal selling - Answer an interactive form of interpersonal communication designed to build customer relationships and produce sales or sports products, s...

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MKT 3410 Sports Marketing Personal Brand formula - correct answer (Personality+Performance+Visibility) * Trust Objectives of branding - correct answer Identification Resale Introduce new products Likability - correct answer the emotional impact you have on somebody Will make you marketable!!!!!!! Will then attract the attention of a company Enable you to be able to build a brand that will be good for you in corporate america 38% vocal + 55% visual Two things that you hav...

Sports Marketing Final Exam 2024 Questions With Complete S

Sports Marketing Final Exam 2024 Questions With Complete Solutions!!

Sports Marketing is a $________ billion industry. - ANSWER-$425 Which sports marketing course and how many do students with this focus have to take? - ANSWER-3 of the following 4: MKTG 443 MKTG 497B MKTG 410 or MKTG 428 MIKTG 497A Who said "you are looking live at..."? - ANSWER-Brent Musberger What are the 5 levels of the spectator sports pyramid from bottom to top? - ANSWER-Local events regional events (NCAA) National Events (CFPs) International Events (Ryder Cup) Global eve...

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Sports Marketing Midterm Questions With Complete Solutions