Psychology of advertising - Study guides, Class notes & Summaries
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Psychology of Advertising Exam Questions And Answers ( Verified And Updated )
- Exam (elaborations) • 16 pages • 2024
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Psychology of Advertising Exam Questions 
And Answers ( Verified And Updated ) 
Advertising Wear-Out - answerCaptures the phenomenon that advertising repetition 
ultimately hurts advertising effectiveness because every subsequent exposure enables the 
generation of ever more negative consumer responses, such as scepticism and irritation. 
Accessibility - answerRefers to the speed and ease with which information is retrieved from 
memory 
Adjustment function of attitudes - answerAttitudes help us...
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Psychology of Advertising Exam Questions And Answers ( Verified And Updated )
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Psychology of Advertising Exam Questions 
And Answers ( Verified And Updated ) 
-Consumer Behavior (pg.3) - answerThe totality of consumers' decisions with respect to the 
acquisition, consumption, and disposition of goods, services, time, and ideas by human decision- 
making units (over time). 
Consumer Behavior involved goods, services, activities, experiences, people, and ideas. 
-Offering (pg.3) - answerA product, service, activity, experience, or idea offered by a 
marketing organization t...
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Psychology of Advertising Exam Questions And Answers ( Verified And Updated )
- Exam (elaborations) • 15 pages • 2024
- Available in package deal
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Psychology of Advertising Exam Questions 
And Answers ( Verified And Updated ) 
-Consumer Behavior (pg.3) - answerThe totality of consumers' decisions with respect to the 
acquisition, consumption, and disposition of goods, services, time, and ideas by human decision- 
making units (over time). 
Consumer Behavior involved goods, services, activities, experiences, people, and ideas. 
-Offering (pg.3) - answerA product, service, activity, experience, or idea offered by a 
marketing organization t...
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Psychology of Advertising- Chapter 4| with Complete Solutions
- Exam (elaborations) • 17 pages • 2024
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WHAT IS MEMORY (pg.100) - 
-Consumer Memory (pg.100) - The persistence over time, via the storage and retrieval of 
information, either consciously or unconsciously. 
-Retrieval (pg.100) - Is the process of remembering or accessing what was previously stored 
in memory. 
-Sensory Memory (pg.100) - Input from the five senses stored temporarily in memory. 
-Information is stored automatically and retained only briefly (a quarter of a second to several 
seconds) in sensory memory. 
~Echoic Memory:...
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Psychology of Advertising Exam Questions With Verified Answers
- Exam (elaborations) • 15 pages • 2024
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Psychology of Advertising Exam Questions 
With Verified Answers 
Advertising - answerany form of paid communication by an identified sponsor, aimed to 
inform and/or persuade target audiences about an organization, product, service or idea 
paid 
placed 
consumer-based 
goal oriented 
long term focused 
proactive, not reactive 
integrated into the organization 
research & feedback can inform strategy 
channels needs & reshapes them into wants 
facilitates competition between companies 
way to co...
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Psychology of Advertising- Exam | with Complete Solutions
- Exam (elaborations) • 15 pages • 2024
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What is advertising? - Marketing messages in paid media 
- paid 
- non-personal communication 
- by an identified sponsor 
- using media 
- to inform/persuade/influence the target audience 
Can ads "create" consumer needs? - Not necessarily; ads channel needs by reshaping them 
into wants for specific products/services that manufacturers can and promise to supply. 
Functions of advertising - 1. Facilitating competition (for consumer attention, 
preference/choice, and financial resources) 
2. F...
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Psychology of Advertising- Exam Guide| with Complete Solutions
- Exam (elaborations) • 16 pages • 2024
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Advertising - Any form of paid communication by an identified sponsor aimed to inform 
and/or persuade target audiences about an organization, product, service or idea. 
Brand - The label with which to desinate an individual product and differentiate it from 
competitions. 
Unique Selling Proposition (USP) - A summary statement used to meaninguflly differentiate 
the brand from the competition- key challenge for pofessional advertisers. 
Functions of Advertising - -Competition among firms: compe...
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Psychology of Advertising Exam Questions And Answers ( Verified And Updated )
- Exam (elaborations) • 16 pages • 2024
- Available in package deal
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- $12.49
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Psychology of Advertising Exam Questions 
And Answers ( Verified And Updated ) 
Advertising Wear-Out - answerCaptures the phenomenon that advertising repetition 
ultimately hurts advertising effectiveness because every subsequent exposure enables the 
generation of ever more negative consumer responses, such as scepticism and irritation. 
Accessibility - answerRefers to the speed and ease with which information is retrieved from 
memory 
Adjustment function of attitudes - answerAttitudes help us...
-
The Psychology of Advertising Exam Questions With Verified Answers
- Exam (elaborations) • 10 pages • 2024
- Available in package deal
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The Psychology of Advertising Exam 
Questions With Verified Answers 
Functions of advertising - answerTo inform: to provide useful information about a product or 
service. To persuade and change the response of the recipient: to make the offer attractive to the 
consumer 
Two forms of Persuasion - answerIncreasing attractiveness of offer: increase approach 
motivation. 
Reducing reluctance of consumer: reduce avoidance motivation. 
Informational or argument based appeal - answerPresent facts abo...
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Psychology of Advertising All Verified Questions with Complete Solution
- Exam (elaborations) • 17 pages • 2024
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Psychology of Advertising All Verified Questions with Complete Solution
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