Promotional mix elements - Study guides, Class notes & Summaries

Promotional Mix Combination of communication tools 3 tasks of Promotional Mix 1. Inform prospective buyers about the benefits 2. Persuade them to try products 3. Remind them of the benefits they enjoyed IMC Integrated Marketing Communications Hierarchy of effects Master01 | October, 2024/2025 | Latest update 1 | P a g e | © copyright 2024/2025 | Grade A+ - awareness - interest - evaluation - trial - adoption + 'advocacy' stage Awareness Recognize/remember bra...

MKTG 330 CSULB Moisio Exam 1 Objectives of MARCOM Programs - correct answer Informing, Persuading, Inducing Action Informing - correct answer Telling customers about their products, services, and terms of sale Persuading - correct answer convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors Inducing Action - correct answer getting customers to make a purchase or action that is f...

Objectives of MARCOM Programs - Informing, Persuading, Inducing Action Informing - Telling customers about their products, services, and terms of sale Persuading - convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors Inducing Action - getting customers to make a purchase or action that is far more immediate than delayed in nature Marketing Communications - represents the collection...

VM - Answer-establishes and maintains stores image in the customers mind VM is a part of what - Answer-promotional mix: advertising,marketing , events, personal selling VM includes - Answer-window/interior display, signage, store layout, presentation , lighting what are three basic elements of communication - Answer-1- sender 2-message 3- receiver Atmospherics is ... - Answer-the elements (such as lighting,sound and aromas) Atmospherics appeal to what - Answer-they appeal to ou 5 senses a...

Saylor - Principles of Marketing Exam Questios with 100% Correct Answers When designing a marketing plan, companies should start with which of the following? a. Research b. Customers c. Profit goals d. Product - answerCustomers Advertising, public relations, personal selling, and direct marketing are examples of which aspect of the marketing mix? a. Place b. Price c. Product d. Promotion - answerPromotion Which of the following is bringing offerings to the consumer in a way ...

GEB1011 FINAL EXAM QUESTIONS AND REVISED ANSWERS (ALL ARE CORRECT) What is marketing? - Answer- Organizational function and set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders Describe the evolution of marketing concept - Answer- -Production - Sales - Marketing - Social Describe the categories of nontraditional marketing - Answer- - Cause marketing - Place mar...

Marketing Ch. 15 Concept Quiz Latest Update Graded A+ A plan for the optimal use of the elements of promotion is a _______. promotional strategy The two general forms of marketing communication are __________ and __________ interpersonal communication ; mass communication A company runs an ad on social media. This is an example of which type of communication? Mass communication A consumer listening to radio advertisement is an example of which component of the communications pr...

Explain the concept of market and market identification. A market is a group of consumers who have a common interest, need or want of a given good or service. This group of consumers also must be able to purchase the product. Identifying a market is an important activity in marketing as products will not appeal to everyone. Marketers identify markets' common interests by classifying consumer's demographic, geographic and psychographic information. Examples of this information include age, inc...

Saylor - Principles of Marketing Exam Questios with 100% Correct Answers When designing a marketing plan, companies should start with which of the following? a. Research b. Customers c. Profit goals d. Product - answerCustomers Advertising, public relations, personal selling, and direct marketing are examples of which aspect of the marketing mix? a. Place b. Price c. Product d. Promotion - answerPromotion Which of the following is bringing offerings to the consumer in a way ...

MKTG 330 CSULB Moisio Exam 1Objectives of MARCOM Programs - correct answer Informing, Persuading, Inducing Action Informing - correct answer Telling customers about their products, services, and terms of sale Persuading - correct answer convincing customers to choose certain products and brands, shop in particular stores, go to certain websites, attend certain events, and other specific behaviors Inducing Action - correct answer getting customers to make a purchase or action that is far...