Ppc advertising exam - Study guides, Class notes & Summaries
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ECON 102 Exam 1 Latest Update 100% Pass
- Exam (elaborations) • 13 pages • 2023
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ECON 102 Exam 1 Latest Update 100% Pass Economic Analysis People making decisions economic wat of thinking 
Choices: Costs and Benefits Performing a certain economic action will increase our well-being if the benefits are greater than the costs (choices are the result of scarcity) 
Self Interest The pursuit of one's own goals (does not always mean increasing one's wealth; could also include prestige, friendship, love, and feeling good) 
Rationality Assumption The assumption that people do not ...
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CSUF MKTG 351 Final Exam
- Exam (elaborations) • 19 pages • 2024
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CSUF MKTG 351 Final Exam 
 
Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
How services differs from groups 
- Intangible 
- Inseparable 
- Heterogeneous 
- Perishable 
Intangible 
--- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...
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CSUF MKTG 351 Final Exam
- Exam (elaborations) • 19 pages • 2024
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CSUF MKTG 351 Final Exam 
 
Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
How services differs from groups 
- Intangible 
- Inseparable 
- Heterogeneous 
- Perishable 
Intangible 
--- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...
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Google Certification
- Other • 43 pages • 2023
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This document is a comprehensive study guide intended for individuals preparing for the Google Ads Certification Exam. It encompasses various aspects of Google Ads, including fundamental concepts, campaign management, keyword selection, ad creation, bidding strategies, targeting, measurement, analytics, and advanced features. The guide is structured into multiple sections, each focusing on a different topic relevant to Google Ads and digital advertising practices.
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CSUF MKTG 351 Final Exam
- Exam (elaborations) • 19 pages • 2024
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- $15.49
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CSUF MKTG 351 Final Exam 
 
Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
How services differs from groups 
- Intangible 
- Inseparable 
- Heterogeneous 
- Perishable 
Intangible 
--- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...
Too much month left at the end of the money?
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CSUF MKTG 351 Final Exam
- Exam (elaborations) • 19 pages • 2024
-
- $14.49
- + learn more
CSUF MKTG 351 Final Exam 
 
Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
How services differs from groups 
- Intangible 
- Inseparable 
- Heterogeneous 
- Perishable 
Intangible 
--- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...
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REVIEWED MIDTERM EXAM FOR MGT 6311
- Exam (elaborations) • 11 pages • 2024
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REVIEWED MIDTERM EXAM FOR MGT 
6311 
SERP - CORRECT ANSWER-Search Engine Results Page 
First Phase of Customer Marketing Model - CORRECT ANSWER-Awareness 
Cluetrain Manifesto - CORRECT ANSWER-A set of 95 theses organised as a call to 
action ( CTA ) for businesses operating within a newly connected marketplace , 
published in 1999 While some of the book's claims have failed to materialise , it was an 
early source of guidelines for social media and obtained a cult like following . 
Market s...
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CSUF MKTG 351 Final Exam
- Exam (elaborations) • 19 pages • 2024
-
Available in package deal
-
- $14.50
- + learn more
CSUF MKTG 351 Final Exam 
 
Importance of services to the economy 
- 55% of all US GDP 
- 10 out of 11 service sectors increased their revenue last year 
- Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM 
--- Interpublic Group - One of the largest 
How services differs from groups 
- Intangible 
- Inseparable 
- Heterogeneous 
- Perishable 
Intangible 
--- Services cannot be touched, seen, tasted, heard, or felt in the same way as goods. Tangible cues are...
-
MGT 6311 Gatech Midterm Exam Questions and Answers
- Exam (elaborations) • 8 pages • 2023
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Available in package deal
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MGT 6311 Gatech Midterm Exam Questions and Answers 
Cluetrain Manifesto - ANSWER A set of 95 theses organised as a call to action (CTA) for businesses operating within a newly connected marketplace, published in 1999. While some of the book's claims have failed to materialise, it was an early source of guidelines for social media and obtained a cult- 
like following 
 
Market share - ANSWER In strategic management and marketing, market share is the percentage or proportion of ...
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AMA PCM CONTENT MARKETING PRACTICE EXAM 2024|BRAND NEW VERIFIED EXAM QUESTIONS AND CORRECT ANSWERS ALL GRADED A+|LATEST UPDATE 2024-2025
- Exam (elaborations) • 48 pages • 2024
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AMA PCM CONTENT MARKETING PRACTICE EXAM 2024|BRAND NEW VERIFIED EXAM QUESTIONS AND CORRECT ANSWERS ALL GRADED A+|LATEST UPDATE 
 
 
 
 
 
 
A/B Testing - ANSWER-comparing two versions of a web page to see which one performs better 
 
 Acquisition - ANSWER-channels that site visits come through to get to your site. 
How your visits are acquired 
 
 Attribution - ANSWER-assigning values to touch points within a users journey to conversion 
 
 Attribution Analysis - ANSWER-Attribution Models: 
-L...
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