Orlik 1992 - Study guides, Class notes & Summaries

COM 2740 FSU Final Review Various Definitions of Mass Communication - Answer-*Orlik (1992)*: "The process of rapidly conveying identical information, assertions, and attitudes to potentially large, dispersed and diversified audiences via mechanisms capable of achieving that task." *DeFleur and Dennis (1993)*: "A process in which professional communicators use media to disseminate messages widely, rapidly, and continuously to arouse intended meanings in large and diverse audiences in att...

COM 2740 Final Exam Review Mass media and mass communication are... - Answer-interdependent mediated communication - Answer-technology-facilitated communication Mass media exists when people... - Answer-use media technologies and mass communication to reach a large audience mass communication - Answer-the study of how people and entities relay info through the mass media Orlik (1992) - Answer-The process of rapidly conveying identical information, assertions, and attitudes to pote...