Mktg201 discussion Study guides, Class notes & Summaries

MKTG201 Week 8 Discussion; Price the Only Revenue Generator

MKTG201 Week 5 Discussion; Marketing Channels

MKTG201 Week 5 Discussion; Marketing Channels

MKTG201 Week 2 Discussion; Consumer buying habits

Week 6 Discussion: Integrated Marketing Communications Answer one of the discussion questions, listed below 1. Please try to remember the billboards on your commute to work or school. How many do you think there are? Explain why you remembered any of them. Next time you are on that route, note how many billboards there actually are. Are they effective? 2. You've been asked to create a new social media networking site. What would you name the site and what would you suggest to make it better...

Week 5 Discussion: Marketing Channels Answer two out of the three discussion questions, listed below, for this week. 1. Please make a list of products you believe failed because of poor marketing channel choices. 2. Why do marketing professionals care about and participate in supply chain decisions? 3. Are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why not?

Week 3 Discussion: Target Market and Market-Segmenting Strategies Answer one of the discussion questions, listed below 1. Please describe a product you like that you believe more people should purchase. As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy. Create a new tagline for this product. 2. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you ...

Week 2 Discussion: Consumer buying habits Please answer the two questions below • Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it. • Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets

Week 8 Discussion: Price the Only Revenue Generator Answer two of the three discussion questions, listed below. 1. Please Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing. 2. Which pricing strategies have you noticed when you shop? 3. What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?