Mktg 351 exam csuf 2024 - Study guides, Class notes & Summaries
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ACTUAL 2024 CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers.
- Exam (elaborations) • 34 pages • 2024
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ACTUAL 2024 CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers. 
 
Chapter 1: Introduction to Marketing 
Question 1: 
Q: Define marketing and explain its importance in business. 
 
A: Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is essential for businesses as it helps create awareness, attract customers, and ultimately drive sale...
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