Mktg 3340 exam 3 - Study guides, Class notes & Summaries

How do intermediaries create value? correct answer: Transactional Function: buying/selling/risk taking Logistical Function: storing/assorting (mix of products)/sorting(lots of a single product)/bulk breaking(one large item broken down)/transporting Facilitating: financing/grading/marketing info and research We use intermediaries to: correct answer: make a product or service available by consumers or industrial use be more efficient: reduce # of contacts allow firms to focus on core comp...

MKTG 3340 Exam 3 With 100% Correct Answers 2023

MKTG 3340 Exam 3 EXAM 2023/2024 COMPLETE SOLUTION

How do intermediaries create value? - ANSWER-Transactional Function: buying/selling/risk taking Logistical Function: storing/assorting (mix of products)/sorting(lots of a single product)/bulk breaking(one large item broken down)/transporting Facilitating: financing/grading/marketing info and research We use intermediaries to: - ANSWER-make a product or service available by consumers or industrial use be more efficient: reduce # of contacts allow firms to focus on core competencies reduce...

MKTG 3340 Exam 3 with correct answers

MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions How does idea generation play a role in the new product development process - ANSWER-it is stage 2 in the new product development process the new product development process stages - ANSWER-1. new product strategy development 2. idea generation 3. screening and evaluation 4. business analysis 5. devel...

MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTElements necessary in order for marketing to occur - ANSWER--2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valu...

MKTG 3340 Quiz 3 Practice Review Exam 2024. Integrated Marketing Communications (IMC) Concept of designing marketing communications programs that deliver a consistent message to a target audience, using different types of media. Mobile Marketing Marketing media that is available in different places such as cell phones or on forms of transportation. Brainpower Read More Out-of-home Advertising Billboards and movable promotions that are displayed in a broad range of public spac...