Mktg 3340 chapter 4 - Study guides, Class notes & Summaries

MKTG 3340 Chapter 77 Steps of Offering Development - correct answer 1. Idea Generation 2. Idea Screening 3. Feature Specification 4. Development 5. Testing 6. Launch 7. Evaluation The New-Product Development Process - correct answer consists of the seven stages an organization goes through to identify opportunities and convert them to salable products or services. Step 1: Idea Generation - correct answer -Ideas can come from anywhere. -In B2B markets customers can be biggest source ...

MKTG 3340 Exam 1: Chapter 1elements necessary in order for marketing to occur - correct answer two or more parties (individuals or organizations) with unsatisfied needs, a desire and ability on their part to have their needs satisfied, a way for the parties to communicate, and something to exchange 4 P's - correct answer product, price, promotion, place product (4 P's) - correct answer a good, service, or idea to satisfy the consumer's needs price (4 P's) - correct answer what is ex...