Mkt 415 t Study guides, Class notes & Summaries
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MKT 415 Topic 2 DQ 2
- Other • 2 pages • 2023
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Topic2DQ2 
Discuss why companies use their founder, president, or CEO as an advertising spokesperson.Whataretheprosandconsofthispracticeforbothmajorcorporationsandsmallercompanies,suchasalocalretailer?
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MKT 415 Topic 8 Assignment; Benchmark - Marketing Campaign
- Other • 12 pages • 2023
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MKT 415 Topic 8 Assignment; Benchmark - Marketing Campaign
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MKT 415 Topic 5 Assignment; Alternative Marketing - Apple Inc
- Other • 11 pages • 2023
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MKT 415 Topic 5 Assignment; Alternative Marketing - Apple Inc
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MKT 415 Topic 8 DQ 2
- Other • 2 pages • 2023
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Topic8 DQ2 
 
Discusstheroleofethicsinadvertisingandpromotion.Howdoethicalconsiderationsdifferfromlegalconsiderationsindevelopinganintegratedmarketingcommunicationsprogram?Provideanexample.
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MKT 415 Topic 1 DQ 1
- Other • 2 pages • 2023
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Topic1DQ1 
 
Howdoesintegratedmarketingcommunications(IMC)impactbranding?Whyisitimportant?Whyismarketsegmentationimportant?Whatethicalconsiderationsneedtobeconsideredinmarketsegmentation?
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MKT 415 Topic 3 DQ 1
- Other • 2 pages • 2023
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Topic3DQ1 
Review the Auckland Zoo Promotional Objectives in Chapter 7 of the textbook. Provide a critiqueand include whether you feel they are clear, measureable, and integrated. How would youimprovethem?
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MKT 415 Topic 4 DQ 2
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Topic4 DQ2 
 
Assumeyouwereonthecommitteeforalocallibrary.Whatwouldyourecommendtoincreaseinterestinthelibraryandusageofitsservices?Providedetailtosupportyourdecision.
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MKT 415 Topic 6 Assignment Task; Public Relations - Bud Light
- Other • 7 pages • 2023
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MKT 415 Topic 6 Assignment Task; Public Relations - Bud Light
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MKT 415 Topic 5 DQ 3
- Other • 2 pages • 2023
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Topic5 DQ3 
 
Identifyanddescribethreeexamplesofproductplacementyouhaveobservedinmoviesortelevisionwithinthepastmonthandincludethetargetaudienceforeach
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MKT 415 Topic 5 Assignment; Alternative Marketing - Apple Inc
- Other • 11 pages • 2023
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MKT 415 Topic 5 Assignment; Alternative Marketing - Apple Inc
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