Mkt 3340 - Study guides, Class notes & Summaries

Observation - ANSWER Does not involve questioning respondents - Involves recording respondent's actions - Setting is important (natural vs. contrived) - Advantages: objective, accurate Communication - ANSWER Involves questioning respondents - Involves respondents in completing a questionnaire - Advantages: versatility, speed, cost Data collected through observation - ANSWER Retail store traffic Shopper behavior Expressive behavior Verbal behavior Physical objects Structure - A...

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MKT 3340 Exam 1 Questions and Answers (100% Verified)MKT 3340 Exam 1 Questions and Answers (100% Verified)MKT 3340 Exam 1 Questions and Answers (100% Verified)MKT 3340 Exam 1 Questions and Answers (100% Verified) Formal definition of Marketing - ANSWER-process of planning and executing the conception, pricing, promotion, and distribution of stuff to create exchanges that satisfy people The goal of marketing is - ANSWER-exchange exchange - ANSWER-people giving up something to receive som...

MKT 3340 FINAL Become An _____ ________ for the Media Decision Makers - correct answer Expert Source (media courage) Media coverage is important because it is - correct answer free advertising Why are nonprofits seen as experts? - correct answer - purity, altruism, trustworthiness - doing interesting work/ good stories to tell why some groups get the call? because they're - correct answer expert sources nonprofits are seen as - correct answer nonpartisan not powerful 5 Qualiti...

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Population correct answersA population is all cases that meet designated specifications for membership in the group Census correct answersA census is defined as an accounting of everyone in the population. Defining the Target Population correct answersResearchers must be very clear and precise in defining the target population Example: Households in the city limits of Richardson, TX, with one or more children under the age of 18 living at home Sample correct answersA sample is a subset...

What is the nonprofit sector positioned well to be considered an expert source? - correct answer 1. Level of purity 2. Less powerful 3. They help real people with real problems What are the five qualities of a good expert source? - correct answer 1. Accessibility 2. Be Cooperative 3. Own a well understood Niche 4. Build a solid track record 5. Be trustworthy What are the biggest mistakes that nonprofits make? - correct answer 1. Not doing your research: do your due diligence ...

MKT 3340 EXAM 2 accurate QuestFirst step in creating a nonprofit marketing strategy - ANSWER defining who it is you are trying to reach the general public includes - ANSWER everyone to define your audience, first you need - ANSWER to recognize that most nonprofits have multiple audiences second step in creating a nonprofit marketing strategy - ANSWER segment the audiences you are trying to reach by defining what ties the people in the group together (values, needs, attitudes, etc.) and ...

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