Mkt 320f exam 1 - Study guides, Class notes & Summaries
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MKT 320F Unit 3 Exam Questions and Answers 100% Solved | Rated A+
- Exam (elaborations) • 6 pages • 2024
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MKT 320F Unit 3 Exam Questions and 
Answers 100% Solved | Rated A+ 
Market - people or organizations with needs or wants and the ability 
and willingness to buy 
Market Segment - a subgroup of people or organizations sharing one or 
more characteristics that cause them to have similar product needs 
Market Segmentation - the process of dividing a market into 
meaningful, relatively similar, and identifiable segments or groups 
What are the four basic criteria for successful market segmentation? ...
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MKT 320F - Unit 1 exam with complete solutions 2024_2025
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Summarize and explain the purpose of marketing in the organization and the basic marketing concept 
Marketing has three key purposes: (1) to acquire customers, (2) retain those customers, and (3) incentivize those customers to become brand ambassadors and promote the brand to their sphere of influence. 
 
 
 
Distinguish among the four main firm orientations and their historical connections 
production, sales, marketing, and societal marketing 
 
 
 
 
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MKT 320F EXAM -1 with complete solutions
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Segmentation & Targeting Steps/Overview 
1. Defining markets 
2. Understanding dimensions to use 
3. Identifying segments 
4. Deciding on segments to target 
5. Using segmentation approaches 
 
 
 
Differentiation & Positioning Steps/Overview 
1. Understanding customer's views 
2. Using positioning techniques 
3. Evaluating segment preferences 
4. Differentiating the marketing mix 
5. Knowing relationship between Positioning & targeting 
 
 
 
 
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MAN 320F EXAM 2 AROIAN QUESTIONS AND ANSWERS/2024
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MAN 320F EXAM 2 AROIAN 
 
Blue Ocean Strategy - Answer- strategy where it includes all industries not in existence, unknown market space 
going where the profits and growth is, not where the competition is 
 
Red Ocean Strategy - Answer- all industries in existence, the known mkt space 
 
industries never stand... - Answer- still 
 
strategic move - Answer- the set of managerial actions and decisions involved in making a major market-creating business offering 
 
with technology & globalization...
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