Mkt 320 exam 1 - Study guides, Class notes & Summaries

Marketing Activity, set of institutions and processes for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners at large. Bartering is Marketing: T/F? Why? True! Because marketing is any 2 or more parties exchanging of value Old View of Marketing Marking a sale "telling and selling" New View of Marketing Satisfying customer needs Things that can be marketed: -Goods -Services -People -Behaviors -Organizations -Infor...

MKT 320 Andersen Exam 1 Victoria's Secret is categorized as an accessories store. The others are classified as women's clothing stores. - ANSWER-_________ is the number of different items offered within a merchandise category. For example, a pint of Ben & Jerry's Cherry Garcia, a 13-ounce bag of Tostitos Scoops, and an 18.8-ounce can of Campbell's Chunky New England clam chowder are three different items in the food category. Retailing - ANSWER-.....is described by the authors of your ...

Marketing Activity, set of institutions and processes for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners at large. Bartering is Marketing: T/F? Why? True! Because marketing is any 2 or more parties exchanging of value Old View of Marketing Marking a sale "telling and selling" New View of Marketing Satisfying customer needs Things that can be marketed: -Goods -Services -People -Behaviors -Organizations -Inform...