Mkt 320 exam 1 - Study guides, Class notes & Summaries
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MKT 320 Exam #1 UNCG Questions and Answers with complete solution
- Exam (elaborations) • 12 pages • 2024
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Marketing Activity, set of institutions and processes for creating, capturing, communicating, 
delivering and exchanging offerings that have value for customers, clients, partners at large. 
Bartering is Marketing: T/F? Why? True! Because marketing is any 2 or more parties exchanging of 
value 
Old View of Marketing Marking a sale "telling and selling" 
New View of Marketing Satisfying customer needs 
Things that can be marketed: -Goods 
-Services 
-People 
-Behaviors 
-Organizations 
-Infor...
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MKT 320 Andersen Exam 1
- Exam (elaborations) • 18 pages • 2023
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MKT 320 Andersen Exam 1 
 
Victoria's Secret is categorized as an accessories store. The others are classified as women's clothing stores. - ANSWER-_________ is the number of different items offered within a merchandise category. For example, a pint of Ben & Jerry's Cherry Garcia, a 13-ounce bag of Tostitos Scoops, and an 18.8-ounce can of Campbell's Chunky New England clam chowder are three different items in the food category. 
 
Retailing - ANSWER-.....is described by the authors of your ...
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MKT 320 Exam #1 UNCG
- Exam (elaborations) • 7 pages • 2024
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- $7.99
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Marketing Activity, set of institutions and processes for creating, capturing, 
communicating, delivering and exchanging offerings that have value for customers, clients, 
partners at large. 
Bartering is Marketing: T/F? Why? True! Because marketing is any 2 or more parties 
exchanging of value 
Old View of Marketing Marking a sale "telling and selling" 
New View of Marketing Satisfying customer needs 
Things that can be marketed: -Goods 
-Services 
-People 
-Behaviors 
-Organizations 
-Inform...
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