Mkt 320 exam - Study guides, Class notes & Summaries

Global Market Segmentation - answer-the process of identifying specific segments of potential customers with homogeneous attributes who are likely to exhibit similar buying behavior irrespective of their countries of residence Targeting - answer-The process of evaluating market segments and focusing marketing efforts on a country, region, or group of people. Positioning - answer-The act of differentiating a product or brand in the minds of customers or prospects relative to competing produ...

MKT 320 Exam #1 UNCG Practice Questions and Answers | 100% Pass Marketing - Answer️️ -Activity, set of institutions and processes for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners at large. Bartering is Marketing: T/F? Why? - Answer️️ -True! Because marketing is any 2 or more parties exchanging of value Old View of Marketing - Answer️️ -Marking a sale "telling and selling" New View of Marketing - Ans...

MKT 320 Exam 1 Strategic Profit Model - ANSWER-a method for summarizing the factors that affect a firm's financial performance, as measure by return on assets International Market Entry Strategies - ANSWER--Direct Investment -Joint Ventures -Strategic Alliances -Franchising Brand loyalty - ANSWER-means that customers like and consistently buy a specific brand in a product category Retailer loyalty - ANSWER-means that customers like and habitually visit the same retailer to purcha...

MKT 320 Exam 1 Andersen Supply chain - ANSWER-A set of firms that make and deliver a given set of goods and services to the ultimate consumers. Vertical Integration - ANSWER-An example of diversification by retailers involving investments by retailers in wholesaling or manufacturing merchandise. backward integration - ANSWER-a form of vertical integration in which a retailer owns some or all of its suppliers Forward integration - ANSWER-a form of vertical integration in which a manuf...

MKT 320 EXAM 1 ANSWERS Demographics - ANSWER-Marketing decision makers at a department store chain know from market research that their average customer comes from a household of $60,000 annual income, 33% of their customers have children at home, 51% of their customers have a college education, and the median age of their customers in 42. This information is based on_______. Category Killer - ANSWER-On March 16, 2016, a long-awaited event took place in Lexington, Kentucky; Cabela's opene...

Marketing Activity, set of institutions and processes for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners at large. Bartering is Marketing: T/F? Why? True! Because marketing is any 2 or more parties exchanging of value Old View of Marketing Marking a sale "telling and selling" New View of Marketing Satisfying customer needs Things that can be marketed: -Goods -Services -People -Behaviors -Organizations -Infor...

Marketing Activity, set of institutions and processes for creating, capturing, communicating, delivering and exchanging offerings that have value for customers, clients, partners at large. Bartering is Marketing: T/F? Why? True! Because marketing is any 2 or more parties exchanging of value Old View of Marketing Marking a sale "telling and selling" New View of Marketing Satisfying customer needs Things that can be marketed: -Goods -Services -People -Behaviors -Organizations -Inform...

MKT 320 Andersen Exam 1 Victoria's Secret is categorized as an accessories store. The others are classified as women's clothing stores. - ANSWER-_________ is the number of different items offered within a merchandise category. For example, a pint of Ben & Jerry's Cherry Garcia, a 13-ounce bag of Tostitos Scoops, and an 18.8-ounce can of Campbell's Chunky New England clam chowder are three different items in the food category. Retailing - ANSWER-.....is described by the authors of your ...