Mkt 315 topic 4 midterm - Study guides, Class notes & Summaries
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MKT 315 Topic 4 Midterm Study Guide
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The following are marketing concepts that students are expected to know for the MKT315 Midterm Exam: 
 
1.	Marketing 
2.	B2C and B2Bmarkets 
3.	Marketing mix / the4-P’s 
4.	Exchange and transaction 
5.	Environmental Forces / environmentalscan 
6.	Evolution of Marketing / eras / MarketingConcept 
7.	Organizational buyers vs. UltimateConsumers 
8.	Profitequation 
9.	Marketsegmentation 
10.	SWOTanalysis 
11.	Consumerbehavior 
12.	Motivation (i.e.Maslow) 
13.	Perception,learning 
14.	Word ofmouth ...
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MKT EXAMS IN A PACKAGED DEAL GRADED A+
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MKT 312 Midterm Exam Ch 2-4MKT 201 MIDTERM EXAM -CHAPTERS 1,2,3,4,5,6,7MKT-315 EXAM 4 Vocab GRADED A+MKT-315 Terms (topics 1-4) LATEST UPDATE 2023MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-2024 EXAM UPDATE (GCU)
- Exam (elaborations) • 7 pages • 2023
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-2024 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
- Exam (elaborations) • 7 pages • 2023
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Available in package deal
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
- Exam (elaborations) • 7 pages • 2023
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MKT 315 Topic 4 Midterm Exam LATEST SUMMER-FALL SESSION 2023-24 EXAM UPDATE (GCU)
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MKT 315 Topic 4 Midterm Chapters 1 - 4 (Year 2021)
- Exam (elaborations) • 10 pages • 2021
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1.	Marketing: 
2.	Marketing Concept: 
 
3.	Marketing Mix: 
 
4.	Marketing Plan: 
 
5.	Marketing Strategy: 
 
6.	SWOT Analysis 
 
7.	What is the process that determines what is needed, how to collect it, analyze it, and use it for effective market planning? 
8.	Pete'sCarWashwilldonate10%ofPlatinumCarWash purchasestofeedthehomeless.Thisisan exampleof	? 
9.	GingerJoneswasreadinganinterestingnewspaperarticlethatdiscussedthediversecultureofaforeign land.However, bythetimeshefinishedreadingtheartic...
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MKT 315 Quizzes Topic 1, 2, 3, 6 (Bundle)Distinction Grade
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1MKT-315 Midterm Chapters 1 - 4 (distinction grade)
2Week 2 Quiz MKT 315 question and answers 100% correct
3MKT 315 TOPIC 6 QUIZ CHAPTER 8 2.20. question and answer grade A+
4MKT 315 TOPIC 5 QUIZ CHAPTER 7 2.20 question and answers
5 MKT 315 TOPIC 5 QUIZ CHAPTER 7 2.20 question and answers
6MKT 315 TOPIC 6 QUIZ CHAPTER 8 2.20. question and answer 

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MKT-315 TOPIC 3 AND 6 QUIZ..QUESTIONS AND ANSWERS
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MKT-315 TOPIC 3 QUIZ 
1.	By the offended look on the foreign company representative’s face, it was obvious that Alex had ignored the	of that country. 
Cultural exclusives 
2.	Some of the reasons that make people decide what to buy are: 
Personal, situational, psychological, and social interactions 
3.	The purchases that involve the reordering of goods or services already under contract is: 
Straight buy 
4.	The United States decides to restrict annual imports of paper products. This is called	...
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