Mkt 315 discussion Study guides, Class notes & Summaries

In their personal lives, people routinely purchase goods or services. At times, they "need" or "want" something new; or it is time to replace/replenish an existing product. Whether they need to purchase groceries, buy gas for the car, or stretch a bit to get that exciting new toy, their investment in "goods" is ongoing. Similarly, they utilize the services that companies provide to enrich, replenish, fulfill, maintain, or enhance their lives. Describe how a marketer could develop differing...

Provide a real-world example of a wholesaler, a distributor, and a retailer. Discuss the differences among them. In replies to peers, discuss whether you agree or disagree with their discussion of what differentiates wholesalers, distributors and retailers and justify your ideas with specific reasons, facts, and examples.

Watch the video "Sales Management." Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of salespeople. In replies to peers, discuss whether you prefer personal selling or other forms of marketing communications and explain why.

View "The Global Environment for Marketing." As the marketer for Create Cookbooks, you have been taskedtoexpandthetargetmarketfromalocaltoglobalpresence.Currently,thecompanycookbooks have sold well at local bookstores, kitchen stores, and community college campuses. Describe a strategy that would enable your company to successfully market the product to an international audience. In replies to peers, discuss additional components that could be applied to make the strategy moreeffective.

View "Consumer Purchasing Decisions" and "Technology and Consumer Behavior." Based on your review of this chapter, you know that consumers demonstrate specific behaviors as they work toward purchasing a specific product. In addition, the text points out that consumers can arrive at a specific buying decision based on previous experiences with a specific product, a newfound awareness of the usefulness of a particular new product, positive reviews form customers who have previously purchased t...

Watch the video "The Marketing Research Process." What are the responsibilities of the client during the process? What are the responsibilities of the research team? Why are the interactions of the client and the team important during the marketing research process? In replies to peers, support or refute their positions using specific reasons, facts, and examples.