Mkt 315 chapter 1 and 4 Study guides, Class notes & Summaries
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MKT-315 Midterm Chapters 1 - 4.
- Exam (elaborations) • 11 pages • 2022
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MKT-315 Midterm Chapters 1 - 4 
Chapter 1 
Marketing: 
the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging 
offerings that have value for customers, clients, partners, and society at large 
Marketing Concept: 
the business orientation model that involves creating value and satisfying consumer needs 
Marketing Mix: 
consists of four elements: product, place, price, and promotion, also called the 4 Ps 
Marketing Plan: 
a tool used to set up vari...
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