Mkt 301 - Study guides, Class notes & Summaries

MKT 301 2 Exam With Complete Solution

Define marketing and identify the diverse factors that influence marketing actions. - ANSWER marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. this definition relates to 2 primary goals of marketing: discovering the needs of prospective customers and satisfying them. explain how marketing discovers and satisfies con...

a Which of the following is not a pricing constraint? a. social responsibility impact the product has on society b. competitors' prices c. newness of the product or stage in its product life cycle d. cost of changing prices and the time period they apply e. single versus a product line a All of the following are examples of a price except a. a tax. b. a salary. c. a fare. d. wages. e. dues. Brainpower Read More Previous Play Next Rewind 10 seconds Mov...

MKT 3010 final exam study questions GSU personal selling is more appropriate than mass selling when: - CORRECT ️️ immediate feedback is desirable sales promotion activities: - CORRECT ️️ try to stimulate interest, trial, or purchase by final customers or others in the channel in large firms that have many specialists to handle each promotion method, sales managers are primarily concerned with: - CORRECT ️️ managing personal selling the advertising manager at a cosmetics compa...

MKT 3010 GSU- Chapter 1 Exam Questions and Answers

MARKETING 301 MIDTERM EXAM 2 – A1: QUESTION WITH ANSWERS 2023 1 Which of the following best describes positioning? A) dividing the market into smaller, meaningful groups of customers B) a promise to a group of customers C) evaluating and identifying a meaningful group of customers to serve D) creating a unique offering to provide customer value E) identifying a clear and distinct place in the customer's mind that the brand or company should occupy relative to the competition 2) W...

MKT 301 Ch 15 Questions & 100% Verified Correct Answers with complete solutions (Latest update 2024 2025

market people with both the desire and the ability to buy a specific offering target market one or more specific groups of potential consumers towards toward which an organization marketing program marketing mix the controllable factors-promotion, price, product, and place-that can be used by the marketing manager to solve a marketing problem customer value the unique combination of benefits received by targeted convenience, on-time delivery, and both before-sale and after-sale service ...

Marketing 301 - Final Exam Study Guide With Correct Answers.

MIS 301 Question and answers already passed 2024 Apple's Competitive Advantage - correct answer Ease of use, proprietary environment (OS), design (innovative, attractive chassis, packaging), buyer loyalty, strong brand, complements (apps, music, videos), dominance in desktop publishing and education, economies of scope (Apple Store) PC Industry Dynamics - correct answer 2 types of buyers; large corporations and consumers; declining average selling prices, fragmented mkt., technology obs...