Mkt 101 - Study guides, Class notes & Summaries

In-depth notes on basic marketing.

1. where do cities come from hunter gather cultures -the invention of agriculture =sedentary, need for fixed address 2. from settlements -surplus production = ability to store to cities -trade w/ communities of surplus production -specialization created after non farming specialization occurred bc of surplus -distribution of property & by-ways -opportunities for way of life, occupation, wealth accumu- lation =storage possible= threat of theft= need for domestic scurity = rise of...

MKT 101 Quiz 1 Questions and Answers Marketing and consumer behavior stem from the ________, which maintains that the essence of marketing is satisfying consumers' needs, creating value and retaining customers. A) production concept B) marketing concept C) product concept D) societal concept E) selling concept 2) The process and tools used to study consumer behavior are characterized by the term ________. 2) _______ A) marketing communication B) consumer complexes C) data an...

2022 FINANCE 304, MARKETING TEST BANK 11TH EDITION

Robbins/Judge Test Bank For Organizational Behavior 15th Edition Chapter 1 What Is Organizational Behavior? 1) are defined as people who oversee the activities of others and who are responsible for attaining goals in organizations. A) Assistants B) Managers C) Secretaries D) Interns E) Apprentices Answer: B 2) Sally Mitchell works as a manager at an environmental organization. She is currently working on a global warming project and decides what tasks related to creating awareness ...

MKT 101CH02TB

When evaluating marketing, itis besttoevaluatemicro-marketingand macro-marketing separately. True FalseIn theUnited States,theaimoftheeconomic systemhas been tosatisfyconsumers'needs as they- -theconsumers--seethem. True False 3. In theUnited States,thebasicobjective ofour market-directed economic system has been tosatisfy consumer needs as they,theconsumers, seethem. True False 4. TheAmerican Customer Satisfaction Indexmakes it possibletotrack changes in consumer satisfaction measures overtime...

MKT 530 All Questions and Answers MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) As the manager of an organization that is att empting to build a Marketing Information System (MIS), you have been informed that a MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research. A) external records and documents B) databases found on the Internet C) consultant repo...