Misy 5380 - Study guides, Class notes & Summaries

MISY 5380 CRM Ch.1Introduction to Customer Relationship Management With Complete Solution...

MISY 5380 Midterm questions and answers certified 2024

MISY 5380 CRM Ch.12 CRM Program Measurement and Tools With Solution...

MISY 5380 - CRM - Ch. 2 The History and Development of CRMRelationship Marketing - correct answer ► focuses on maintaining a continuous relationship with customers and building long-term bonds ► long-term bonds teach companies more about the customer's needs ► knowledge of a customer's needs allows companies to provide personalized and one-on-one service Forces driving marketers to focus on customer relationships - correct answer ► technological advances in IT enabling companies...

MISY 5380 Midterm Exam With Complete Solution...

MISY 5380 Midterm SaaS stand for which of the following? - correct answer Software as a service Widespread application of CRM programs has shown that: - correct answer All of the above RFM stands for - correct answer Recency, frequency, and monetary value Sales force automation is most applicable to which of the following? - correct answer B2B Markets A data mart is a - correct answer Subset of a data warehouse Customer Lifetime Value is - correct answer the net present value of ...

MISY 5380 - CRM - Ch. 1 Introduction to Customer Relationship ManagementCustomer Relationship Management (CRM) - correct answer enables an organization to better manage relationships with suppliers, distributors, dealers, etc. Reasons CRM is a difficult business practice to define - correct answer ► It can apply to different levels of customers. ► Some of the key components of CRM shift when considering business-to-business (B2B) versus business-to-consumer (B2C) relationships. ► Th...