Mgt 6311 final stuvia - Study guides, Class notes & Summaries

near field communication - ANSWER-a set of communication protocols that enable two devices, one of which is usually a mobile device, to communicate when they are within four cm of each other QR code - ANSWER-quick response code. a machine readable code like a barcode that can be used to store information like URLs and can be read by an app through the camera of a smartphone. 9 principles of mobile - ANSWER-personal, always carried, always on, build in payment, available point of creative i...

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Youtube Stats - ANSWER - First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are <2mins Most common videos - ANSWER - Explainers - Product Demos - How-Tos - Testimonials Video Stats - ANSWER >4/5 Twitter users watch video content on Twitter 10billion videos/day are watched on Snapchat 500mil...