Marketing 351 exam 1 Study guides, Class notes & Summaries
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MARKETING 351 EXAM 1 CSUF LANCELLOTTI EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 16 pages • 2024
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MARKETING 351 EXAM 1 CSUF 
LANCELLOTTI EXAM | QUESTIONS & 
ANSWERS (VERIFIED) | LATEST 
UPDATE | GRADED A+ 
star 
Correct Answer: Fast growing market leader 
cash cow 
Correct Answer: Generates more cash than it needs to maintain its market share. In a 
low growth market, but product has dominant market share 
question mark 
Correct Answer: Shows rapid growth but poor profit margins. Low market share in 
high growth industry 
dog 
Correct Answer: Low growth potential and a small market shar...
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Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 6 pages • 2024
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Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
-
Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 6 pages • 2024
-
- $11.99
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Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
-
CSUF MARKETING 351 EXAM 1 STUDY GUIDE |36 QUESTIONS AND ANSWERS
- Exam (elaborations) • 4 pages • 2023
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Marketing 
A philosophy, an attitude, a perspective, or a management orientation that stresses customer satisfaction. 
 
An organizational activity, set of institutions, and processes. 
 
 
 
Marketing Mix 
product, price, place (distribution), promotion 
 
 
 
Marketing concept 
the idea that the social and economic justification for an organization's existence is the satisfaction of customer wants and needs while meeting organizational objectives 
 
 
 
Corporate social responsibility 
a busi...
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MARKETING 351 EXAM 1 CSUF LANCELLOTTI EXAM | QUESTIONS & ANSWERS (VERIFIED) | LATEST UPDATE | GRADED A+
- Exam (elaborations) • 16 pages • 2024
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- $12.99
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MARKETING 351 EXAM 1 CSUF 
LANCELLOTTI EXAM | QUESTIONS & 
ANSWERS (VERIFIED) | LATEST 
UPDATE | GRADED A+MARKETING 351 EXAM 1 CSUF 
LANCELLOTTI EXAM | QUESTIONS & 
ANSWERS (VERIFIED) | LATEST 
UPDATE | GRADED A+
Too much month left at the end of the money?
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Marketing 351 Exam 1 CSUF Lancellotti
- Exam (elaborations) • 6 pages • 2024
-
Available in package deal
-
- $11.50
- + learn more
Marketing 351 Exam 1 CSUF Lancellotti 
 
star 
Fast growing market leader 
cash cow 
Generates more cash than it needs to maintain its market share. In a low growth market, but product has dominant market share 
question mark 
Shows rapid growth but poor profit margins. Low market share in high growth industry 
dog 
Low growth potential and a small market share 
SWOT Analysis 
Identifying internal strengths and weaknesses and also examining eternal opportunities and threats 
Penetration 
same pr...
-
CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
- Exam (elaborations) • 10 pages • 2024
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Available in package deal
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- $14.00
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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Marketing 351 Exam 1 CSUF Lancellotti Questions and 100% correct solutions
- Exam (elaborations) • 9 pages • 2023
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QUESTIONS AND ANSWERS
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MARKETING 351 EXAM 1 MIDTERM CSUF LEBARD |109 QUESTIONS AND ANSWERS
- Exam (elaborations) • 14 pages • 2023
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MARKETING 351 EXAM 1 MIDTERM CSUF LEBARD |109 QUESTIONS AND ANSWERS
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MARKETING 351 EXAM 1 |103 QUESTIONS
- Exam (elaborations) • 11 pages • 2023
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MARKETING 351 EXAM 1 |103 QUESTIONS
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