Marketing 3340 final - Study guides, Class notes & Summaries

Alternative Growth Strategies: • Marketing Penetration • Market Development • Product Development • Diversification Alternative Consolidation Strategies: • Harvesting • Pruning • Retrenchment • Divestment Final Exam Review Product Life Cycle: • Introduction • Growth • Maturity • Decline Branding: • Multiproduct vs. Multibranding • Private, Mixed, Sub-branding, Co-Branding • Line vs. Brand Extensions Final Exam Review Variables for Market Segment...

Marketing 3340 Final correct 100%Value - ANSWER Perceived Benefits/Price Value Pricing - ANSWER The practice of simultaneously increasing product and service benefits and maintaining or decreasing price Costs - ANSWER Psychological Temporal Monetary Psychological Costs - ANSWER Mental Energy and stress involved in making purchases and accepting product risks Temporal Costs - ANSWER Time spent purchasing products and services Monetary Costs - ANSWER Money spent to receive product...

The primary role of marketing is to: correct answersGenerate profitable revenue A(n) __________ is a descriptive thought that a person has about something: correct answersBelief Pat thought he had received the best deal on his new car. Shortly after buying the car, Pat started to notice certain disadvantages of his new car as he learned more about other cars available in the market. Pat is experiencing: correct answersPost-purchase dissonance ________ marketing involve engaging directly...

Value - ANSWER Perceived Benefits/Price Value Pricing - ANSWER The practice of simultaneously increasing product and service benefits and maintaining or decreasing price Costs - ANSWER Psychological Temporal Monetary Psychological Costs - ANSWER Mental Energy and stress involved in making purchases and accepting product risks Temporal Costs - ANSWER Time spent purchasing products and services Monetary Costs - ANSWER Money spent to receive products and services Benefits - ANSW...

Value - ANSWER Perceived Benefits/Price Value Pricing - ANSWER The practice of simultaneously increasing product and service benefits and maintaining or decreasing price Costs - ANSWER Psychological Temporal Monetary Psychological Costs - ANSWER Mental Energy and stress involved in making purchases and accepting product risks Temporal Costs - ANSWER Time spent purchasing products and services Monetary Costs - ANSWER Money spent to receive products and services Benefits - ANSW...

Role of Marketing Generate profitable revenue When a marketer can describe something it is called a product concept Brainpower Read More Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:01 / 0:15 Full screen After buying an item we experience what? cognitive dissonance Ways to engage consumers, directly or indirectly -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personali...

MARKETING 3340 FINAL

Marketing 3340 Final Exam

Marketing 3340 Final Exam Questions and Answers

MARKETING 3340 SMU FINAL WITH COMPLETE SOLUTIONS 100% MARKETING 3340 SMU FINAL WITH COMPLETE SOLUTIONS 100%