Marketing 300 uw madiso - Study guides, Class notes & Summaries

Marketing 300 UW Madison Final Exam Study Guide 2023 LATEST UPDATE with complete solution 1. promotion: communicating info btwn seller and potential buyer in the channel to influence attitudes and behavior 2. mass selling: involves direct spoked communication btwn sellers and potential buyers con: very expensive 3. advertising: any PAID form of nonpersonal presentation of ideas, goods, or services by an identified sponsor 4. publicity: any unpaid form of nonpersonal presentation of ideas, ...