Mark 3000 exam 3 mcmanus - Study guides, Class notes & Summaries

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MARK 3000 Final Ch 17, 18, 19, 15, 8 – McManus Exam Questions With Correct Answers.
  • MARK 3000 Final Ch 17, 18, 19, 15, 8 – McManus Exam Questions With Correct Answers.

  • Exam (elaborations) • 16 pages • 2024
  • MARK 3000 Final Ch 17, 18, 19, 15, 8 – McManus Exam Questions With Correct Answers. What is the goal of integrated marketing communications - answerto ensure your message is the same across the board what makes up integrated marketing communications (IMC)? - answer1. customers 2. communications channel 3. results 4 steps to the communication process - answer1. sender 2. transmitter encodes message 3. communications channel 4. receiver decodes message *noise from the environment and...
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