Mark 3000 exam 3 mcmanus - Study guides, Class notes & Summaries
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MARK 3000 Final Ch 17, 18, 19, 15, 8 – McManus Exam Questions With Correct Answers.
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MARK 3000 Final Ch 17, 18, 19, 15, 8 – 
McManus Exam Questions With Correct 
Answers. 
What is the goal of integrated marketing communications - answerto ensure your message is 
the same across the board 
what makes up integrated marketing communications (IMC)? - answer1. customers 
2. communications channel 
3. results 
4 steps to the communication process - answer1. sender 
2. transmitter encodes message 
3. communications channel 
4. receiver decodes message 
*noise from the environment and...
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