Mar 3023 exam - Study guides, Class notes & Summaries

Core Product Benefits - basic level of benefits that the product has to offer to fit into the product category (ex. drill must drill holes) Expected Product Benefits - beyond the core benefits that consumers expect from the product (ex. durability, warranty, reliability, fair price, etc) Augmented Product Benefits - beyond what customer expects & thus beyond what the competition provides (ex. replacing a 30 year old drill, Ford app) Product Features - aspects that are built in to the produ...

MAR 3023 EXAM 2 BRADY (QUESTIONS & ANSWERS) SOLVED 100% CORRECT!!

UCF MAR 3023 Exam 2 Review (Study Guide/ Quizzes) Rated A+ Consumer Decision Process Need Recognition, Information Search, Alternative Search, Alternative Evaluation, Purchase, Post-Purchase Need Recognition The beginning of the consumer decision process; occurs when consumers recognize they have an unsatisfied need and want to go from their actual, needy state to a different, desired state. Functional Needs Pertain to the performance of a product or service. Psychological Need...

MAR 3023 Exam 5 Questions And Answers...

Which of the following are associated with marketing, as defined by the American Marketing Association? (Choose every correct answer.) Multiple select question. a.) Organizations that develop industry partnerships for international outsourcing b.) Institutions that facilitate the exchange of offerings that have value for customers c.) Institutions that implement technologies for increased production efficiency d.) Activities that communicate offerings that have value for society at large ...

UCF MAR 3023 Exam 1 Review Latest Update Graded A+ Marketing An organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing Plan A written document composed of an analysis of the current marketing situation, opportunities and threats for the firm, marketing objectives and strategy specified in terms of the four Ps, actio...

UCF MAR 3023 Exam 3 Review (Ch. 9 -12

What is marketing? correct answers The American Marketing Association (AMA) states that "marketing is the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Who's the AMA? correct answers The American Marketing Association (AMA) What are the four Ps/marketing mix? correct answers Product, Price, Place, Promotion (this is correct order) The fo...

UCF MAR 3023 Exam 3 Review (Ch. 9 -13 Study Guide) with Complete Solutions

UCF MAR 3023 Exam 1