Google ads search - Study guides, Class notes & Summaries

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GOOGLE ADS SEARCH CERTIFICATION EXAM QUESTION WITH REVISED ANSWERS Rashid wants to raise awareness of his brand and build campaigns focused on branded terms. He doesn't have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using? - Answer-Target impression share Rebecca is a marketing executive at an airline company. She has been asked to plan her company's online advertisi...

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Google Ads Search Certification Exam with correct Answers

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How can Google Ads help you advance your business goals? -By driving online, in-app, in-person, and over-the-phone sales -By building awareness of your brand -By influencing consideration of your products and services Advertising with Google Ads starts with... creating campaigns based on your business objectives Search These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer. Video These ads ap...

Google Ads Search Certification Exam 2023 Questions and Answers Rated A+ What's the best way to get their ads on each search engine? Find a tool to manage the ads for me: Using a search engine management platform gives you a single interface to manage complex accounts across multiple search engines, analyze campaigns, and automate bidding. Search Engine Marketing The general process includes: An advertiser bids on keywords with the amount they are willing to pay for a user to click an ...

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What are the three most popular forms of video content? - Answer- - Comedy - Music - News Annotation - Answer- A comment or instruction added as text on a Youtube video (phased out in 2017) Three things captions do - Answer- - labels a scene - identifies a location or person - narrates dialogue onscreen Types of captions - Answer- open and closed Embedding - Answer- Taking video from an online video provider and posting it elsewhere on the web Google AdWords - Answer- Google'...